KIIT Boy Explains How His Video Went So Totally Viral

Bhubaneswar:  Ask anyone off the street whether it’s worth it to be a starving artist and they’re likely to say no. It’s these exact people and that precise fear that causes so many fledgling talents to ultimately take sensible career routes, leaving their dreams behind. Others choose to follow their passion, but go their whole lives without striking success. For a rare few talented individuals, taking a risk to follow their dreams has paid off, and for the youngster, who is our focus today, paid off in a big way.


Ravi Kaushal, who is presently an internet sensation for his musical videos, was born and brought up in a middle class family in Bihar. His father who is a bank employee and mother being a house wife had same dreams as any middle class parents; to see their child getting good education and leading a self-contented life. But as we say, ‘kismat ko shayad kuch aur hi manzoor tha’. As time passed, Ravi grew up to be an intelligent kid with more passion towards music than in studies. Of course his grades never deteriorated, but the young talent could possibly see that he needs to choose a path different from others. Starting from the guitar lessons that he took to the sleepless nights he spent trying to learn music all by himself, his parents could see that their son had an inbuilt zeal for music. During this time, Ravi started writing his own compositions. He felt as if he could relate the music he created to his soul.

After passing higher secondary, Ravi went on to join KIIT University to pursue computer science engineering. Every decision he took, he had his parents support. They were always there, standing by his side.The first two years of college life was very important for him as during this phase he came across the hardships of choosing to do what he loved. He knew that without monetary support it was not going to be easy. Also it was a tough job to find people to work with same passion that he had. Struggles are never easy and it wasn’t for him too. But as we say, our beliefs can empower our dreams and desires. Ravi went on to take help from the widely popular source of information, the internet. He learnt about digital music production.  From YouTube he learnt how to use DAW . He learnt the art of mixing mastering all by himself. Through social networking sites, he made many friends who belong to this fraternity and from them he gathered a lot of inspiration. He went on to master his skills of music production. A setback came when he learnt that even with good music he cannot reach the masses without the art of proper marketing. Ravi cancelled his educational trip to Egypt and with the money he bought himself video cameras and other stuffs. He, with utmost patience, went on to learn about videography, vfx and also promotions which was needed the most. He invited fellow friends and even juniors who were interested to join him. His dream of having his own production house seemed too farfetched to others but for him, it was always a reality. Being an energetic enthusiast that he is about music, his balance between his work life and studies was always good. Ravi built some great friendship which helped him progress. They too shared some common likings towards this field of production and with their support, Ravi completed his first music video. “TU MERI”, his first song, written and composed by himself, was received well with 56K+ views. Released on YouTube, the audio was distributed on worldwide music platforms. His latest release being an English composition “BABY SAY NA”, is out now on YouTube and it got 2.3 lakh views and still counting. Many more such compositions are awaiting.  Whenever asked about the most rewarding thing about his work, Ravi is always heard saying that it is the feedback which he gets from people when they hear him. It makes him happy to know that people are liking his efforts which in turn inspires him to work more. Overwhelmed with response to his last long, he is now surer that his way of exploring different genres is doing well for him.  He strongly believes and follows the wordings of Jack ma which goes as ‘Today is hard, tomorrow will be worse but the day after tomorrow will be sunshine’.

By Ankita Goswami


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