Across the board, small, medium and large beer makers report an overall drop in sales.
Bottle and can beer sales are one of the biggest things keeping many beer makers afloat in Milwaukee.
MobCraft Beer sales are down overall. The president said with draft beer sales down, their can and bottle beer sales paired with local food partners are helping them stay open.
“Both with the taproom closed and out at distribution, we’re losing about $17,000 a week,” said Henry Schwartz, Mobcraft Beer’s president. “How we’re running right now, we should be able to run through mid-June, with the revenue we are bringing in. We were awarded some (Paycheck Protection Program) financing from the federal government, so that’ll keep us afloat through mid-June. At that point, we’ll either have to come up with other revenue generating sources or hopefully be able to open back up.
At Lakefront Brewery, their Friday Fish Fry sales along with their bottle and can beer sales are their major sources of income at the moment.
“We’re down about 10 to 15% in overall sales,” said Russ Klisch, president of Lakefront Brewery. “We’re up in distribution, when it goes to liquor stores and grocery stores, but we don’t have bars or restaurants to sell to.”
Klisch said they were also awarded funding through the Paycheck Protection Program, so their employees are all still getting paid. He also said their bottle and can sales have increased by about 10% since the pandemic started.
“People still want to have their beer, which is great for us, and it’s good that they can still go home and relax,” Klisch said.
Big breweries like Miller Coors are in a similar spot.
Even though Miller Coors reported a 22% increase in bottle and can sales, it still expects less revenue because of loss in sales to restaurants and bars.