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Lockdown lifestyle: changing internet habits during the pandemic

Hand sanitiser, dried pasta and toilet roll have all flown off the shelves as the coronavirus crisis has spread across the west. But it is not just supermarket trolleys that people are filling.

Web services are in demand from internet users under lockdown, whether they are seeking virtual happy hours via Zoom or entertainment in the form of Tiger King on Netflix. 

Media analytics group ComScore estimates that our online traffic, measured by unique page views, has jumped about 20 per cent on average across key markets in Europe and the US. And as stay-at-home orders have forced lifestyles to change, so too have our online behaviour.

Views of local news have surged after a turbulent period for the industry, and streaming is more popular than ever. But for some sectors — travel, tickets and sports sites — traffic is dwindling.  We reveal the latest internet habits during the pandemic. 

News Large national publishers continue to attract the most readership, especially in Italy and Spain — among the worst affected countries in Europe from the virus — as readers strive to keep up to speed. But it is the troubled local news industry, squeezed in recent years by the shift to digital advertising, that has won the largest gains in traffic.

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