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Minted.com CEO Mariam Naficy shares ‘the greatest shock about entrepreneurship’

At TechCrunch Early Stage, Minted CEO and serial founder Mariam Naficy obtained into the weeds with us on more than likely the most subjects founders don’t in general focus on. What’s the adaptation between expectations and actuality in terms of entrepreneurialism? How dwell you split tasks between co-founders? What’s the most major to being gigantic at hiring?

We also talked about more than likely the most tougher facets of being a leader, including how you can perchance well variety out layoffs and what to remain with an employee who likes to rock the boat.

Minted is an e-commerce platform that connects indie designers with customers for products like stationary, artwork and residential items. The company has raised virtually $300 million and generates a total bunch of hundreds and hundreds in revenue. And it’s now now not Naficy’s first stint as a founder: she beforehand co-founded Eve, which she at closing supplied for $100 million+, in step with reviews.

We covered lots of ground in the interview, including some questions from the viewers, which you can perchance well test out in the video below. You’ll also gain a flippantly edited transcript of the dialog.

Potentially the most surprising allotment of being an entrepreneur

I didn’t be aware what was once, I have faith, one in every of the greatest variations, which is how grand, while you happen to are a hit, you develop into a leader of oldsters, whether or now now not you are a reluctant leader of oldsters or an involved leader of oldsters. In case you’re a hit, your organization will inevitably grow and likewise you dwell up, hang it or now now not, being a feature mannequin for folks. Folks with out a doubt watch at you they veritably emulate your habits and that’s now now not one thing that I anticipated.

I believed I was once correct going to be making products and promoting products. I correct didn’t convey that it was once gonna be such a folks job — a administration job, a talent development job, a leadership job — and that people would care whereas you walked in the building on each day basis whether or now now not you said hiya to them in the morning. They would with out a doubt behold whether or now now not you said “hi” or now now not to them on the espresso bar whereas you’re half of asleep. What you dwell every minute with out a doubt matters. Every minute of the day. So I have faith that’s presumably the greatest shock about entrepreneurship.

Being a sole founder versus initiating out with a co-founder

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