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December 14, 2018
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Apple plans major US expansion including a new $1 billion campus in Austin

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Apple has announced a major expansion that will see it open a new campus in North Austin and open new offices in Seattle, San Diego and Los Angeles as it bids to increase its workforce in the U.S. The firm said it intends also to significantly expand its presence in Pittsburgh, New York and Boulder, Colorado over the next three years.

The Austin campus alone will cost the company $1 billion, but Apple said that the 133-acre space will generate an initial 5,000 jobs across a broad range of roles with the potential to add 10,000 more. The company claims to have 6,200 employees in Austin — its largest enclave outside of Cupertino — and it said that the addition of these new roles will make it the largest private employer in the city.

Beyond a lot of new faces, the new campus will include more than 50 acres of open space and — as is standard with Apple’s operations these days — it will run entirely on renewable energy.

Apple already has 6,200 employees in Austin, but its new campus could add up to 15,000 more

The investment was lauded by Texas Governor Greg Abbott.

“Their decision to expand operations in our state is a testament to the high-quality workforce and unmatched economic environment that Texas offers. I thank Apple for this tremendous investment in Texas, and I look forward to building upon our strong partnership to create an even brighter future for the Lone Star State,” he said in a statement shared by Apple.

But Austin isn’t the only focal point for Apple growth in the U.S.

Outside of the Austin development, the iPhone-maker plans to expand to over 1,000 staff Seattle, San Diego and LA over the next three years, while adding “hundreds” of staff in Pittsburgh, New York, Boulder, Boston and Portland, Oregon.

More broadly, Apple said it added 6,000 jobs to its U.S. workforce this year to take its total in the country to 90,000. It said it remains on track to create 20,000 new jobs in the U.S. by 2023.

News Source = techcrunch.com

AppOnboard raises $15 million to let Android users try before they buy apps on Google Play

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Pitching app developers with a new way to convert app browsers into actual customers, AppOnboard has raised $15 million in a new round of funding, the company said.

Based in Los Angeles, AppOnboard sees itself as one of a new breed of LA startup that’s steeping itself in the local ecosystem and trying to be one of the cornerstone’s for a new technology hub in the southern California region.

Company co-founder Jonathan Zweig has already had one hit as a Los Angeles-based entrepreneur. Zweig was one of the architects behind the success of AdColony, a startup which sold to Opera Software in 2014 for $350 million. It was an early success for the regional ecosystem and proved to be one of the most valuable exits (from a capital efficiency standpoint) for the year.

Now Zweig is back again… this time pitching app developers a tool that can help convert browsers into buyers for new applications in app stores around the world. As consumers sour on the free-to-use model (since that model depends on selling user information in order for “free” apps to make money), giving users a way to try before they buy makes sense.

Zweig claims that conversion rates have increased significantly for the companies that pay a fee for his company’s service. Play Store shoppers who engage with an app store demo before installing have higher retention and are more likely to become paying customers than those who install directly without playing or using a demo version, the company said.

That certainly aligns with the thinking of Paul Heydon, an investor at Breakaway Growth, which led the new round for AppOnboard. “The entire app store paradigm is about to change dramatically, and AppOnboard is perfectly positioned for this disruption,” said Heydon in a statement. “With its patented app demo technology and tools, users will now be able to experience their apps and games on-demand and without an install across various platforms, starting with Google .”

Zweig says that the service is the first from a third party to be directly integrated into a platform like Google’s Play store.

“Google has been a great partner for us,” Zweig says. And the company is in talks with other platforms, like the Apple Store, he said.

Now, with the additional cash in hand, Zweig says AppOnboard is ready to make some international expansion moves. The company already has offices in London and in cities across the U.S., but Zweig thinks there’s more room to grow.

“Our vision continues to be that every app and game will be instant and available for users to experience without a download. We look forward to continuing to work with global developers, Google, and partners to make this a reality for all mobile app users,” said Bryan Buskas, the chief operating officer of AppOnboard. As part of its new pitch, the company is offering a 30-day free trial for any App Store Demo.

News Source = techcrunch.com

How the Apple Watch changed the world

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In 2015 Switzerland was fucked. This blunt belief, grunted out by Apple’s Jony Ive and repeated by the media as a death knell for the watch industry, seemed to define a sad truth: that the Swiss watch was dead and Apple pulled the trigger.

Now, three years and four Apple Watches later, was Ive right? Did Apple change the world? And, most importantly, did Switzerland survive?

Yes, but…

As you might have noticed the Swiss watch industry is still standing. The major Swiss houses – LVMH, Richemont, and Swatch Group – are seeing a major uptick in sales, especially in the US. According to the Federation of the Swiss Watch Industry, sales are up 5.5% year-over-year, a bit of news that was, amusingly, almost buried by the onslaught of Apple Watch Series 4 reviews.

This increase of US sales bucked a major trend this year and one market insider, who preferred to remained anonymous, noted that all of his sales contacts are seeing increased sales in the $3,000 and above watch category. While the low-cost fashion watches were, as he said, “decimated,” the luxury market is growing. But why?

According to Swatch Group, Swiss watch exports rose 4.8 percent compared with last year and, according to a Reuters report, “first-quarter watch exports rose 10.1 percent, the highest quarterly growth rate since mid-2012, according to figures from the Federation of the Swiss Watch Industry.”

“You know we saw an end of the year that was very strong – double-digit growth – and now it continues, so every month is a record month for us,” Swatch Group CEO Nick Hayek told CNBC. In short, the industry is back from an all-time low after the recession.

Watch analysts believe that Apple created a halo effect. Of the millions of people who bought and wore an Apple Watch, a majority had never worn or thought about wearing a watch. Once they tried the Apple Watch, however, and outfitted it with leather bands, fancy Milanese loops, and outfit-matching colors the attitude changed. If wearing watches is so fun and expressive, why not try other, more storied pieces? The numbers are hard to find (watchmakers are notoriously secretive) but I’ve found that my own watch obsessives site, WristWatchReview, saw a solid uptick in traffic in 2015, one that continued, for the most part, into 2018. One year, 2017, was considerably lower because my server was failing almost constantly.

What does this mean for the watch? First, it means that, like vinyl, a new group of obsessives are taking up the collector’s mantle after discovering the implicit value of more modern forms of the same thing. An Apple Watch is a gateway drug to a Tissot which is a gateway drug to a classic tropical Rolex Submariner on a signed band just as your first Radiohead MP3 leads to buying a turntable, an amp, a Grado cartridge, and a pressing of Moon Shaped Pool.

“In high school I wore a pebble for a while,” said Brady, a 20-year-old college sophomore I spoke to. “As an easily-distracted high school student, even though this wearable was very primitive tech, it consumed a lot of my attention when it wasn’t appropriate to be on my phone – which meant also not appropriate to be on my watch. I then shifted to Nixon quartz ‘fashion watches ‘and i was happy knowing they kept good reliable time. Then I got a Seiko SNK805 automatic. I don’t have a single non-mechanical watch due to my respect for the craftsmanship!”

Wearables are changing, as well, pushing regular watches back into the spotlight. As Jon Speer, VP at Greenlight.Guru, most wearables won’t look like watches in the next few years.

“I predict the next generation of wearables to blur the lines between tech accessory and medical device. These ‘devices’ will include capabilities such as measuring blood pressure, blood sugar, body temperature and more,” he said. “The FDA is working closely with industry partners to identify common roadblocks to innovation. The De Novo Program, the classification Apple pursued for the Apple Watch, is the category for medical devices that don’t fall within an existing classification. As we blend medical technology with consumer technology, I foresee the De Novo program being utilized by companies such as Fitbit and Garmin. As a consumer, I’m very excited for the potential and advancements.”

Thus the habit of wearing watch might stick even as the originators of that habit – a little square of steel and glass strapped to your wrist – disappears.

Could it all be a mirage?

The new Apple Watch is very positively reviewed and Android Wear – as evidenced by companies like Montblanc selling very capable and fashion-forward smartwatches – is still a force to be reckoned with. Further, not everyone falls back into watch wearing after trying out the thing Jony Ive said would fuck Switzerland.

Watches are an acquired taste like craft beers, artisanal teas, and other Pinterest -ready pursuits. Sometimes simply strapping one to your wrist isn’t enough.

“I got the first gen Apple Watch,” said entrepreneur David Berkowitz. “I loved it, and then I stopped wearing it a bit. As I did, I lost the charger and never bothered replacing it. I haven’t worn it since and haven’t seriously considered getting a new one.”

“I’m just not that customer,” he said.

News Source = techcrunch.com

Can Apple finish 2018 on a high note? We’ll find out Thursday

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Apple (NASDAQ: APPL) has had a great 2018.

Even as the other FAANG stocks slumped, the trillion-dollar electronics company has continually satisfied Wall Street with quarter-over-quarter revenue growth. But will Apple’s momentum continue after it reports its fourth-quarter earnings on Thursday?

The consensus, so far, is yes. Apple is expected to post revenue of $61.43 billion (earnings per share of $2.78), an increase of 17 percent year-over-year and GAAP EPS of $2.78, according to analysts polled by FactSet. Investors will be paying close attention to iPhone unit sales, which account for the majority of Apple’s revenue, as well as Mac sales, which accounted for roughly 10 percent of the company’s revenue in Q3.

The company reported its Q3 earnings on July 31, posting $53.3 billion in revenue, its best June quarter ever and fourth consecutive quarter of double-digit revenue growth, the company said.

At today’s hardware event in Brooklyn, Apple’s chief executive officer Tim Cook shared that the company’s Mac business had grown to 100 million monthly active users — a big accomplishment for the nearly 10-year-old product. Cook also showcased the new MacBook Air and introduced the new iPad Pro and Mac Mini.

Not even Lana Del Rey’s surprise performance at the event was enough to rile up Wall Street. Apple’s stock was unreactive today, as is typically the case with hardware spectacles like these. Apple ultimately closed up about .5 percent. That’s a better outcome than its last hardware event in September, which despite the highly anticipated announcements of the iPhone XS and Apple Watch Series 4, forced the company’s stock down about 1.2 percent on the news.

Apple’s stock performance year to date

Year to date, Apple’s stock has risen more than 30 percent from a February low of $155 per share to an October high of $229.

If it fails to meet analyst expectations on Thursday, it’s bad news for the stock market: “Apple is the last domino standing,” Market Watch wrote earlier today. “Its FAANG brethren have all crashed, even the mighty Amazon, which has slumped about 25% from all-time highs.”

If you missed today’s event, we live-blogged the whole thing here and detailed all the new hardware here.

Apple Fall Event 2018

News Source = techcrunch.com

Apple picks Thailand for its second retail store in Southeast Asia

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Apple continues to increase its efforts in Southeast Asia’s fast-growing market after it picked Thailand as the location for its second Apple Store in the region.

A post on Apple’s website reveals that it will operate a retail store at the soon-to-open Iconsiam which is set to become Bangkok’s largest mall when it opens next month. The Apple Store is set to open its doors on November 10. An Apple representative confirmed to TechCrunch that the details on the website are indeed accurate.

The new store follows the opening of an Apple Store in Singapore last year, which marked the U.S. firm’s first official brick and mortar presence in Southeast Asia, a region of 650 million consumers that has more internet users than the U.S. population.

Apple doesn’t break out sales figures for Southeast Asia. The region is part of the ‘rest of Asia Pacific’ bracket which excludes Japan and China and accounts for around six percent of Apple’s global revenue.

That is a drop in the proverbial ocean for Apple, but Southeast Asia is one of the few parts of the world where smartphone sales continue to grow at a double-digit percentage. With its devices accounting for a minor share of the region’s markets, primarily due to pricing and a lack of carrier subsidies, it makes sense that Apple is stepping up its retail focus.

The Iconsiam mall which will house Bangkok’s first Apple Store is still under construction but scheduled to open next month

Apple’s official presence in Asia had been limited to China, Hong Kong and Japan until recent times when it opened stores in Korea, Taiwan and Singapore. TechCrunch understands from sources within the real estate industry that Apple is considering Indonesian capital Jakarta and Vietnam as its next store launch markets in Southeast Asia. It intended to open the Thai store as soon as last year but struggled to find a location that it deemed to be fitting for its store, we understand.

Right now, most countries in Southeast Asia are served by ‘licensed’ Apple stores from third-parties, unofficial retailers, Alibaba-owned e-commerce service Lazada and Apple’s own online store. Outside of the region, it has long tried to bring its iconic stores to India, but regulations on operating physical stores have hampered its progress.

News Source = techcrunch.com

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