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April 21, 2019
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3 fixes for Netflix’s “What to watch?” problem

in Amazon Prime Video/Apps/Delhi/Entertainment/Hulu/India/Netflix/Opinion/Politics/short films/Social/TC/tv/Video by

Wasting time every night debating with yourself or your partner about what to watch on Netflix is a drag. It burns people’s time and good will, robs great creators of attention, and leaves Netflix vulnerable to competitors who can solve discovery. A ReelGood study estimated that the average user spends 18 minutes per day deciding.

To date, Netflix’s solution has been its state-of-the-art artificial intelligence that offers personalized recommendations. But that algorithm is ignorant of how we’re feeling in the moment, what we’ve already seen elsewhere, and if we’re factoring in what someone else with us wants to watch too.

Netflix is considering a Shuffle button. [Image Credit: AndroidPolice]

This week Netflix introduced one basic new approach to discovery: a shuffle button. Click on a show you like such as The Office, and it will queue up a random episode. But that only works if you already know what you want to watch, it’s not a movie, and it’s not a linear series you have to watch in order.

Here are three much more exciting, applicable, and lucrative ways for Netflix (or Hulu, Amazon Prime Video, or any of the major streaming services) to get us to stop browsing and start chilling:

Netflix Channels

For the history of broadcast television, people surfed their way to what to watch. They turned on the tube, flipped through a few favorite channels, and jumped in even if a show or movie had already started. They didn’t have to decide between infinite options, and they didn’t have to commit to starting from the beginning. We all have that guilty pleasure we’ll watch until the end whenever we stumble upon it.

Netflix could harness that laziness and repurpose the concept of channels so you could surf its on-demand catalog the same way. Imagine if Netflix created channels dedicated to cartoons, action, comedy, or history. It could curate non-stop streams of cherry-picked content, mixing classic episodes and films, new releases related to current events, thematically relevant seasonal video, and Netflix’s own Original titles it wants to promote.

For example, the comedy channel could run modern classic films like 40-Year Old Virgin and Van Wilder during the day, top episodes of Arrested Development and Parks And Recreation in the afternoon, a featured recent release film like The Lobster in primetime, and then off-kilter cult hits like Monty Python or its own show Big Mouth in the late night slots. Users who finish one video could get turned on to the next, and those who might not start a personal favorite film from the beginning might happily jump in at the climax.

Short-Film Bundles

There’s a rapidly expanding demographic of post-couple pre-children people desperately seeking after-work entertainment. They’re too old or settled to go out every night, but aren’t so busy with kids that they lack downtime.

But one big shortcoming of Netflix is that it can be tough to get a satisfying dose of entertainment in a limited amount of time before you have to go to bed. A 30-minute TV show is too short. A lot of TV nowadays is serialized so it’s incomprehensible or too cliffhanger-y to watch a single episode, but sometimes you can’t stay up to binge. And movies are too long so you end up exhausted if you manage to finish in one sitting.

Netflix could fill this gap by bundling three or so short films together into thematic collections that are approximately 45 minutes to an hour in total.

Netflix could commission Originals and mix them with the plethora of untapped existing shorts that have never had a mainstream distribution channel. They’re often too long or prestigious to live on the web, but too short for TV, and it’s annoying to have to go hunting for a new one every 15 minutes. The whole point here is to reduce browsing. Netflix could create collections related to different seasons, holidays, or world news moments, and rebundle the separate shorts on the fly to fit viewership trends or try different curational angles.

Often artful and conclusive, they’d provide a sense of culture and closure that a TV episode doesn’t. If you get sleepy you could save the last short, and there’s a feeling of low commitment since you could skip any short that doesn’t grab you.

The Nightly Water Cooler Pick

One thing we’ve lost with the rise of on-demand video are some of those zeitgeist moments where everyone watches the same thing the same night and can then talk about it together the next day. We still get that with live sports, the occasional tent pole premier like Game Of Thrones, or when a series drops for binge-watching like Stranger Things. But Netflix has the ubiquity to manufacture those moments that stimulate conversation and a sense of unity.

Netflix could choose one piece of programming per night per region, perhaps a movie, short arc of TV episodes, or one of the short film bundles I suggested above and stick it prominently on the home page. This Netflix Zeitgeist choice would help override people’s picky preferences that get them stuck browsing by applying peer pressure like, “well, this is what everyone else will be watching.”

Netflix’s curators could pick content matched with an upcoming holiday like a Passover TV episode, show a film that’s reboot is about to debut like Dune or Clueless, pick a classic from an actor that’s just passed away like Luke Perry in the original Buffy movie, or show something tied to a big event like Netflix is currently doing with Beyonce’s Coachella concert film. Netflix could even let brands and or content studios pay to have their content promoted in the Zeitgeist slot.

As streaming service competition heats up and all the apps battle for the best back catalog, it’s not just exclusives but curation and discovery that will set them apart. These ideas could make Netflix the streaming app where you can just turn it on to find something great, be exposed to gorgeous shorts you’d have never known about, or get to participate in a shared societal experience. Entertainment shouldn’t have to be a chore.

News Source = techcrunch.com

Chipotle customers are saying their accounts have been hacked

in Apps/computer security/credential stuffing/data breach/data security/Delhi/Food/Hack/India/multi-factor authentication/Password/Politics/Prevention/privacy/Security/spokesperson by

A stream of Chipotle customers have said their accounts have been hacked and are reporting fraudulent orders charged to their credit cards — sometimes totaling hundreds of dollars.

Customers have posted on several Reddit threads complaining of account breaches and many more have tweeted at @ChipotleTweets to alert the fast food giant of the problem. In most cases, orders were put through under a victim’s account and delivered to addresses often not even in the victim’s state.

Many of the customers TechCrunch spoke to in the past two days said they used their Chipotle account password on other sites. Chipotle spokesperson Laurie Schalow told TechCrunch that credential stuffing was to blame. Hackers take lists of usernames and passwords from other breached sites and brute-force their way into other accounts.

But several customers we spoke to said their password was unique to Chipotle. Another customer said they didn’t have an account but ordered through Chipotle’s guest checkout option.

Tweets from Chipotle customers. (Screenshot: TechCrunch)

When we asked Chipotle about this, Schalow said the company is “monitoring any possible account security issues of which we’re made aware and continue to have no indication of a breach of private data of our customers,” and reiterated that the company’s data points to credential stuffing.

It’s a similar set of complaints made by DoorDash customers last year, who said their accounts had been improperly accessed. DoorDash also blamed the account hacks on credential stuffing, but could not explain how some accounts were breached even when users told TechCrunch that they used a unique password on the site.

If credential stuffing is to blame for Chipotle account breaches, rolling out two-factor authentication would help prevent the automated login process — and, put an additional barrier between a hacker and a victim’s account.

But when asked if Chipotle has plans to roll out two-factor authentication to protect its customers going forward, spokesperson Schalow declined to comment. “We don’t discuss our security strategies.”

Chipotle reported a data breach in 2017 affecting its 2,250 restaurants. Hackers infected its point-of-sale devices with malware, scraping millions of payment cards from unsuspecting restaurant goers. More than a hundred fast food and restaurant chains were also affected by the same malware infections.

In August, three suspects said to be members of the FIN7 hacking and fraud group were charged with the credit card thefts.

News Source = techcrunch.com

Wonderloop’s networking app lets you swipe left on video profiles instead of pictures

in Apps/Delhi/Europe/India/Politics/Social/TC by

There isn’t much left to be done in online networking apps. We are all familiar with professional (LinkedIn), social (Facebook), realtime (Twitter), and dating (Tinder, Bummble etc). But profile photos of the people you’re interacting with only get you so far. And we’ve all known that person who looked smart in the photo and turned out to be not so amazing in real life. Photos don’t communicate a person’s energy, body language or their voice.

An app called Wonderloop hopes to solve this problem, with video profiles, like this one.

It’s now added swiping people, Tinder-style. Left for “later and right for “favorite”. In addition, you can see who’s “Nearby” with a location feature, making it more likely you may even bump into this person. How’s that for making your day more… interesting?

Founder Hanna Aase says Wonderloop is not so much “LinkedIn with video” as much as it is “About.me with video”. Why? Well, because it also has a web-platform, allowing you to share your video profile outside the app, as well as message inside it.

I must admit, it’s fair to say that the impression you get from a person from watching them for 10 seconds on a video is pretty persuasive.

Aase says Wonderloop could end up being your personal “video ID” providing each user with their unique video profile. She says Wonderloop’s aim is to create a search engine out of people on video.

“To see people on video creates trust. Wonderloop’s goal is that every person in the world should have a video identity. We want to help users get seen in this world. You use Wonderloop for the first step of turning a stranger into a potentially cool person in your life,” she added.

She thinks the app will be used by people to make new friends, connect influencers with fans, connect entrepreneurs, connect freelancers and travelers and of course a bit of dating here and there.

She’s also hoping the app will appeal to Millennials and Generation-Z who, as frequent travelers, are often into meeting people “nearby.” “We did research and were surprised to the extent the age group 16-20 wish to find new friends,” she says. For instance, apps like Jodel are used by young people to reach out to chat to complete strangers nearby (although with no names attached).

Right now the app is invite-only, but users can apply inside the app. Aase says: “We hope to do it in stages as the company grows and in a way where users feel the community is a place they feel safe and can share who they are on video. But being invite-only also makes us differentiated to all other services.”

News Source = techcrunch.com

Twitter acquihires highlight sharing app Highly

in acquihire/Apps/Delhi/Exit/Fundings & Exits/Highlighting/Highly/India/mobile/Politics/Screenshots/Social/Startups/TC/Twitter by

Quotes from articles are much more eye-catching than links on Twitter, so the social giant is scooping up the team behind highlight sharing app Highly. This talent could help Twitter build its own version of Highly or develop other ways to excerpt the best content from websites and get it into the timeline.

Twitter confirmed to TechCrunch that the deal was an acquihire, and a spokesperson provided this statement: “We are excited to welcome the Highly team to Twitter. Their expertise will accelerate our product and design thinking around making Twitter more conversational.” We’ve asked about what data portability options Highly will offer.

 

Highly will shut down its iOS and Slack app on April 26th, though it promises that “No highlights will be harmed”. It’s also making its paid “Crowd Control” for private highlight sharing plus Highly For Teams free in the meantime.

“Social highlights can make sharing stories online feel personal, efficient and alive — like retelling a story to a friend, over coffee. They give people shared context and spark meaningful conversations” the Highly team writes.

Quotes can make the difference between someone breezing past a link they don’t want to leave Twitter to explore, and getting a peek at what’s smart about an article so they know if it’s worth diving deeper. Many people use OneShot to generate Twitter-formatted screenshots of posts. But Highly lets you just rub your finger over text to turn it into an image with a link back to the article for easy tweeting. You could also search an archive of your past highlights, and follow curators who spot the best quotes. Its browser extensions and native app let you highlight from wherever your read.

“Sharing highlights, not headlines — sharing thinking instead of lazily linking — helps spark the kind of convrsation that leaves participants and observers alike a bit better off than they started. We’d like to see more of this” the Highly teams writes. That’s why it’s joining Twitter to work on improving conversation health. Founded in 2014, Highly had raised a seed round in 2017.

Twitter’s shift to algorithmic ranking of the timeline means every tweet has to compete to be seen. Blasting out links that are a chore to open and read can lead to low engagement, causing Twitter to show it to fewer people. Tools like Highly can give tweeters a leg up. And if Twitter can build these tools right into its service, it could allow more people to create appealing tweets so they actually feel heard.

News Source = techcrunch.com

Meet the first judges for The Europas Awards (27 June) and enter your startup now!

in Apps/Delhi/Enterprise/Europe/Fundings & Exits/Gadgets/India/mobile/Politics/Social/Startups/TC by

I’m excited to announce that The Europas Awards for European Tech Startups is really shaping up! The awards will be held on 27 June 2019, in London, UK on the front lawn of the Geffrye Museum in Hoxton, London — creating a fantastic and fun, garden party atmosphere in the heart of London’s tech startup scene.

TechCrunch is once more the exclusive media sponsor of the awards and conference, alongside new ‘tech, culture & society’ event creator The Pathfounder.

Here’s how to enter and be considered for the awards.

You can nominate a startup, accelerator or venture investor which you think deserves to be recognized for their achievements in the last 12 months.

*** The deadline for nominations is 1 May 2019. ***

For the 2019 awards, we’ve overhauled the categories to a set that we believe better reflects the range of innovation, diversity and ambition we see in the European startups being built and launched today. There are now 20 categories including new additions to cover AgTech / FoodTech, SpaceTech, GovTech and Mobility Tech.

Attendees, nominees and winners will get discounts to TechCrunch Disrupt in Berlin, later this year.

The Europas “Diversity Pass”

We’d like to encourage more diversity in tech! That’s why, for the upcoming invitation-only “Pathfounder” event held on the afternoon before The Europas Awards, we’ve reserved a tranche of free tickets to ensure that we include more women and people of colour who are “pre-seed” or “seed stage” tech startup founders to join us. If you are a woman or a person of colour, apply here for a chance to be considered for one of the limited free diversity passes to the event.

The Pathfounder event will feature premium content and invitees, designed be a ‘fast download’ into the London tech scene for European founders looking to raise money or re-locate to London.

The Europas Awards

The Europas Awards results are based on voting by expert judges and the industry itself.

But key to it is that there are no “off-limits areas” at The Europas, so attendees can mingle easily with VIPs.

The complete list of categories is here:

  1. AgTech / FoodTech
  2. CleanTech
  3. Cyber
  4. EdTech
  5. FashTech
  6. FinTech
  7. Public, Civic and GovTech
  8. HealthTech
  9. MadTech (AdTech / MarTech)
  10. Mobility Tech
  11. PropTech
  12. RetailTech
  13. Saas/Enterprise or B2B
  14. SpaceTech
  15. Tech for Good
  16. Hottest Blockchain Project
  17. Hottest Blockchain Investor
  18. Hottest VC Fund
  19. Hottest Seed Fund
  20. Grand Prix
    Timeline of The Europas Awards deadlines:

* 6 March 2019 – Submissions open
* 1 May 2019 – Submissions close
* 10 May 2019 – Public voting begins
* 18 June 2019 – Public voting ends
* 27 June 2019 – Awards Bash

Amazing networking

We’re also shaking up the awards dinner itself. Instead of a sit-down gala dinner, we’ve taken on your feedback for more opportunities to network. Our awards ceremony this year will be in the setting of a garden lawn party where you’ll be able to meet and mingle more easily with free-flowing drinks and a wide-selection of street food (including vegetarian/vegan). The ceremony itself will last approximately 75 minutes, with the rest of the time dedicated to networking. If you’d like to talk about sponsoring or exhibiting, please contact dianne@thepathfounder.com

Instead of thousands and thousands of people, think of a great summer event with the most interesting and useful people in the industry, including key investors and leading entrepreneurs.

The Europas Awards have been going for the last ten years and we’re the only independent and editorially driven event to recognise the European tech startup scene. The winners have been featured in Reuters, Bloomberg, VentureBeat, Forbes, Tech.eu, The Memo, Smart Company, Cnet, many others and of course, TechCrunch.

• No secret VIP rooms, which means you get to interact with the Speakers

• Key Founders and investors attending

• Journalists from major tech titles, newspapers and business broadcasters

Meet the first set of our 20 judges:

Brent Hoberman
Executive Chairman and Co-Founder
Founders Factory


Videesha Böckle
Founding Partner
signals Venture Capital


Bindi Karia
Innovation Expert + Advisor, Investor
Bindi Ventures


Christian Hernandez
Christian Hernandez Gallardo
Co-Founder and Venture Partner at White Star Capital

News Source = techcrunch.com

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