November 19, 2018
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Casper opens a storefront for $25 naps

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Casper is opening a storefront designed specifically for sleepy New Yorkers in need of a nap.

In The Dreamery, you can reserve nooks for 45 minutes at a time, at a cost of $25 per session. These nooks are basically giant wooden “O”s with curtains and soundproofed backing, and of course they’re stocked with Casper beds.

It’s easy to dismiss or giggle about a nap store, but it seems a lot less funny when it’s a warm afternoon and you’re having trouble keeping your eyes open at work. In fact, I will happily confess to taking advantage of the TechCrunch New York couch after a big lunch, or after a morning that started stupidly early thanks to deadlines and embargoes.

The Dreamery, of course, is a lot fancier than the office couch, as I discovered when I dropped by for a quick tour. Beyond the nooks themselves, there are also lockers to drop off your stuff, private washrooms to get cleaned up, a lounge for hanging out and drinking coffee before or after, plus additional amenities like pajamas and Headspace “sleepcasts.” (And yes, a Casper spokesperson assured me that the sheets are changed between each session.)

“The Dreamery is about making sleep and rest a part of our regular wellness routines — similar to how many people prioritize a workout class,” ​said COO Neil Parikh in a statement. ​“The concept enables us to pilot new ways of bringing better sleep to more people and to more places — whether that’s here, the workplace, airports, or beyond.”

Oh, and this new storefront is located on the same New York City block as a Casper sleep store, so it should be a pretty quick walk if you love the experience so much that you want to take a mattress home.

News Source = techcrunch.com

Casper launches a $35 nap pillow for sleeping on-the-go

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Casper is launching a new product today — the Casper Nap Pillow, a small pillow that you can carry in your bag.

While the startup remains best-known for its mattresses, it’s expanded to offer not just pillows and sheets but also dog beds. It also partnered with American Airlines to provide sleep products to higher-end flyers.

“The long-term vision of the brand [is] to help people sleep better, whether in your bedroom, in the air, wherever that may be,” said co-founder and Chief Operating Officer Neil Parikh.

But sometimes it can be hard to get the recommended eight hours of sleep at home. As Parikh put it, “I don’t even sleep eight hours and I run a sleep company.” So the Nap Pillow can help you get some extra sleep on “trains, buses, airplanes, the subway, the beach” — or even at your desk at work.

Parikh said the travel pillow was created by the company’s research division Casper Labs. It’s basically a shrunk-down version (10.25 inches by 15 inches) of the regular Casper pillow, deploying what the company calls its “pillow-in-a-pillow design” — namely, combining a supportive inner layer with a fluffier outer layer.

The Nap Pillow comes with a pillowcase and a travel bag. In fact, Veanne took the pillow with her to Tel Aviv, and she said it’s well-made and provides decent support, but feels more like a child-sized Casper pillow for the office or home, not the travel pillow that she’d hoped for.

But don’t worry, she has suggestions for improvement! Like: A suction cup to stop the pillow from slipping into the gap between the airplane wall and window seat, a detachable hoodie for privacy (seriously) and a pocket to hold iPhones and wallets.

The Casper Nap Pillow costs $35 and is currently available for purchase.

Casper Nap Pillow

News Source = techcrunch.com

American Airlines teams up with Casper to offer new in-flight sleep products

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American Airlines and Casper are announcing a new partnership that could help passengers (like me) who have trouble sleeping on flights.

They’re not going as far as putting Casper mattresses on planes. Instead, they say they worked together to create eight new sleep products designed to improve in-flight slumber.

Those products include a mattress pad that fits over your seat, a regular pillow and a lumbar pillow, a pillowcase, a duvet, a blanket, pajamas and slippers. The plan is make these products available to passengers in First class, Business class and Premium Economy in December. (So those of us in regular Economy are out of luck for now.)

Beyond the benefits to passengers’ sleep, this seems like an important deal for Casper. The company has been pretty aggressive with its marketing (at least, judging from its seemingly ubiquitous podcast and subway ads), and this rollout could expose the brand to a whole new group of people.

By the way, American isn’t the only airline making premium sleep products available to its higher-end customers. United recently announced a similar partnership with Saks Fifth Avenue.

News Source = techcrunch.com

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