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March 23, 2019
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Review: Apple’s new iPad mini continues to be mini

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The iPad mini is super enjoyable to use and is the best size tablet for everything but traditional laptop work. It’s very good and I’m glad Apple updated it.

Using Apple Pencil is aces on the smaller mini, don’t worry about the real estate being an issue if you like to scribble notes or make sketches. It’s going to fall behind a larger iPad for a full time artist but as a portable scratch pad it’s actually far less unwieldy or cumbersome than an iPad Pro or Air will be.

The only caveat? After using the brilliant new Pencil, the old one feels greasy and slippery by comparison, and lacks that flat edge that helps so much when registering against your finger for shading or sketching out curves.

The actual act of drawing is nice and zippy, and features the same latency and responsiveness as the other Pencil-capable models.

The reasoning behind using the old pencil here is likely a result of a combination of design and cost-saving decisions. No flat edge would require a rethink of the magnetic Pencil charging array from the iPad Pro and it is also apparently prohibitively expensive in a way similar to the smart connector. Hence its lack of inclusion on either Air or mini models.

Touch ID feels old and slow when compared to iPad Pro models, but it’s not that bad in a mini where you’re almost always going to be touching and holding it rather than setting it down to begin typing. It still feels like you’re being forced to take an awkward, arbitrary additional action to start using the iPad though. It really puts into perspective how fluidly Face ID and the new gestures work together.

The design of the casing remains nearly identical, making for broad compatibility with old cases and keyboards if you use those with it. The camera has changed positions and the buttons have been moved slightly though, so I would say your mileage may vary if you’re brining old stuff to the table.

The performance of the new mini is absolutely top notch. While it falls behind when compared to the iPad Pro it is exactly the same (I am told, I do not have one to test yet) as the iPad Air. It’s the same on paper though, so I believe it in general and there is apparently no ‘detuning’ or under-clocking happening. This makes the mini a hugely powerful tiny tablet, clearly obliterating anything else in its size class.

The screen is super solid, with great color, nearly no air gap and only lacking tap-to-wake.

That performance comes at a decently chunky price, $399. If you want the best you pay for it.

Last year I took the 12.9” iPad Pro on a business trip to Brazil, with no backup machine of any sort. I wanted to see if I could run TechCrunch from it — from planning to events to editorial and various other multi-disciplinary projects. It worked so well that I never went back and have not opened my MacBook in earnest since. I’ll write that experience up at some point because I think there’s some interesting things to talk about there.

I include that context here because, though the iPad Pro is a whole ass computer and really capable, it is not exactly ‘fun’ to use in non standard ways. That’s where the iPad mini has always shined and continues to do so.

It really is pocketable in a loose jacket or coat. Because the mini is not heavy, it exercises little of the constant torsion and strain on your wrist that a larger iPad does, making it one-handed.

I could go on, but in the end, all that can be said about the iPad mini being “the small iPad” has already been said ad nauseam over the years, beginning with the first round of reviews back in 2012. This really is one of the most obvious choices Apple has in its current iPad lineup. If you want the cheap one, get the cheap one (excuse me, “most affordable” one). And if you want the small one, get the iPad mini.

The rest of the iPads in Apple’s lineup have much more complicated purchasing flow charts — the mini does indeed sell itself.

Back even before we knew for sure that a mini iPad was coming, I wrote about how Apple could define the then very young small tablet market. It did. No other small tablet model has ever made a huge dent on the market, unless you count the swarm of super super crappy Android tablets that people buy in blister packs expecting them to eventually implode as a single hive-mind model.

Here’s how I saw it in 2012:

“To put it bluntly, there is no small tablet market…Two years ago we were talking about the tablet market as a contiguous whole. There was talk about whether anyone would buy the iPad and that others had tried to make consumer tablets and failed. Now, the iPad is a massive success that has yet to be duplicated by any other manufacturer or platform.

But the tablet market isn’t a single ocean, it’s a set of interlocking bodies of water that we’re just beginning to see take shape. And the iPad mini isn’t about competing with the wriggling tadpoles already in the ‘small tablet’ pond, it’s about a big fish extending its dominion.”

Yeah, that’s about right, still.

One huge difference, of course, is that the iPad mini now has the benefit of an enormous amount of additional apps that have been built for iPad in the interim. Apps that provide real, genuine access to content and services on a tablet — something that was absolutely not guaranteed in 2012. How quickly we forget.

In addition to the consumer segment, the iPad mini is also extremely popular in industrial, commercial and medical applications. From charts and patient records to point-of-sale and job site reference, the mini is the perfect size for these kinds of customers. These uses were a major factor in Apple deciding to update the mini.

Though still just as pricey (in comparison) as it was when it was introduced, the iPad mini remains a standout device. It’s small, sleek, now incredibly fast and well provisioned with storage. The smallness is a real advantage in my opinion. It allows the mini to exist as it does without having to take part in the ‘iPad as a replacement for laptops’ debate. It is very clearly not that, while at the same time still feeling more multipurpose and useful than ever. I’m falling in real strong like all over again with the mini, and the addition of Pencil support is the sweetener on top.

Razer hooks up with Tencent to focus on mobile gaming

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Razer is summoning a big gun as it bids to develop its mobile gaming strategy. The Hong Kong-listed company — which sells laptops, smartphones and gaming peripherals — said today it is working with Tencent on a raft of initiatives related to smartphone-based games.

The collaboration will cover hardware, software and services. Some of the objectives include optimizing Tencent games — which include megahit PUBG and Fortnite — for Razer’s smartphones, mobile controllers and its Cortex Android launcher app. The duo also said they may “explore additional monetization opportunities for mobile gaming” which could see Tencent integrate Razer’s services, which include a rewards/loyalty program, in some areas.

The news comes on the same day as Razer’s latest earnings,  which saw annual revenue grow 38 percent to reach $712.4 million. Razer recorded a net loss of $97 million for the year, down from $164 million in 2017.

The big name partnership announcement comes at an opportune time for Razer, which has struggled to convince investors of its business. The company was among a wave of much-championed tech companies to go public in Hong Kong — Razer’s listing raised over $500 million in late 2017 — but its share price has struggled. Razer currently trades at HK$1.44, which is some way down from a HK$3.88 list price and HK$4.58 at the end of its trading day debut. Razer CEO Min Liang Tan has previously lamented a lack of tech savviness within Hong Kong’s public markets despite a flurry of IPOs, which have included names like local services giant Meituan.

Nabbing Tencent, which is one of (if not the) biggest games companies in the world, is a PR coup, but it remains to be seen just what impact the relationship will have at this stage. Subsequent tie-ins, and potentially an investor, would be notable developments and perhaps positive signals that the market is seeking.

Still, Razer CEO Min Liang Tan is bullish about the company’s prospects on mobile.

The company’s Razer smartphones were never designed to be ‘iPhone-killers’ that sold on volume, but there’s still uncertainty around the unit with recent reports suggesting the third-generation phone may have been canceled following some layoffs. (Tan declined to comment on that.)

Mobile is tough — just ask past giants like LG and HTC about that… — and Razer’s phone and gaming-focus was quickly copied by others, including a fairly brazen clone effort from Xiaomi, to make sales particularly challenging. But Liang maintains that, in doing so, Razer created a mobile gaming phone market that didn’t exist before, and ultimately that is more important than shifting its own smartphones.

“Nobody was talking about gaming smartphones [before the Razer phone], without us doing that, the genre would still be perceived as casual gaming,” Tan told TechCrunch in an interview. “Even from day one, it was about creating this new category… we don’t see others as competition.”

With that in mind, he said that this year is about focusing on the software side of Razer’s mobile gaming business.

Tan said Razer “will never” publish games as Tencent and others do, instead, he said that the focus on helping discovery, creating a more immersive experience and tying in other services, which include its Razer Gold loyalty points.

Outside of gaming, Razer is also making a push into payments through a service that operates in Southeast Asia. Fuelled by the acquisition of MOL one year ago, Razer has moved from allowing people to buy credit over-the-counter to launch an e-wallet in two countries, Malaysia and Singapore, as it goes after a slice Southeast Asia’s fintech boom which has attracted non-traditional players that include AirAsia, Grab and Go-Jek among others.

Nigerian fintech startup OneFi acquires payment company Amplify

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Lagos based online lending startup OneFi is buying Nigerian payment solutions company Amplify for an undisclosed amount.

OneFi will take over Amplify’s IP, team, and client network of over 1000 merchants to which Amplify provides payment processing services, OneFi CEO Chijioke Dozie told TechCrunch.

The move comes as fintech has become one of Africa’s most active investment sectors and startup acquisitions—which have been rare—are picking up across the continent.

The purchase of Amplify caps off a busy period for OneFi. Over the last seven months the Nigerian venture secured a $5 million lending facility from Lendable, announced a payment partnership with Visa, and became one of first (known) African startups to receive a global credit rating. OneFi is also dropping the name of its signature product, Paylater, and will simply go by OneFi (for now).

Collectively, these moves represent a pivot for OneFi away from operating primarily as a digital lender, toward becoming an online consumer finance platform.

“We’re not a bank but we’re offering more banking services…Customers are now coming to us not just for loans but for cheaper funds transfer, more convenient bill payment, and to know their credit scores,” said Dozie.

OneFi will add payment options for clients on social media apps including WhatsApp this quarter—something in which Amplify already holds a specialization and client base. Through its Visa partnership, OneFi will also offer clients virtual Visa wallets on mobile phones and start providing QR code payment options at supermarkets, on public transit, and across other POS points in Nigeria.

Founded in 2016 by Segun Adeyemi and Maxwell Obi, Amplify secured its first seed investment the same year from Pan-African incubator MEST Africa. The startup went on to scale as a payments gateway company for merchants and has partnered with banks, who offer its white label mTransfers social payment product.

Amplify has differentiated itself from Nigerian competitors Paystack and Flutterwave, by committing to payments on social media platforms, according to OneFi CEO Dozie. “We liked that and thought payments on social was something we wanted to offer to our customers,” he said.

With the acquisition, Amplify co-founder Maxwell Obi and the Amplify team will stay on under OneFi. Co-founder Segun Adeyemi won’t, however, and told TechCrunch he’s taking a break and will “likely start another company.”

OneFi’s purchase of Amplify adds to the tally of exits and acquisitions in African tech, which are less common than in other regional startup scenes. TechCrunch has covered several of recent, including Nigerian data-analytics company Terragon’s buy of Asian mobile ad firm Bizsense and Kenyan connectivity startup BRCK’s recent purchase of ISP Everylayer and its Nairobi subsidiary Surf.

These acquisition events, including OneFi’s purchase, bump up performance metrics around African tech startups. Though amounts aren’t undisclosed, the Amplify buy creates exits for MEST, Amplify’s founders, and its other investors. “I believe all the stakeholders, including MEST, are comfortable with the deal. Exits aren’t that commonplace in Africa, so this one feels like a standout moment for all involved,”

With the Amplify acquisition and pivot to broad-based online banking services in Nigeria, OneFi sets itself up to maneuver competitively across Africa’s massive fintech space—which has become infinitely more complex (and crowded) since the rise of Kenya’s M-Pesa mobile money product.

By a number of estimates, the continent’s 1.2 billion people include the largest share of the world’s unbanked and underbanked population. An improving smartphone and mobile-connectivity profile for Africa (see GSMA) turns that problem into an opportunity for mobile based financial solutions. Hundreds of startups are descending on this space, looking to offer scaleable solutions for the continent’s financial needs. By stats offered by Briter Bridges and a 2018 WeeTracker survey, fintech now receives the bulk of VC capital to African startups,

OneFi is looking to expand in Africa’s fintech markets and is considering Senegal, Côte d’Ivoire, DRC, Ghana and Egypt and Europe for Diaspora markets, Dozie said.

The startup is currently fundraising and looks to close a round by the second half of 2019. OnfeFi’s transparency with performance and financials through its credit rating is supporting that, according to Dozie.

There’s been sparse official or audited financial information to review from African startups—with the exception of e-commerce unicorn Jumia, whose numbers were previewed when lead investor Rocket Internet went public and in Jumia’s recent S-1, IPO filing (covered here).

OneFi gained a BB Stable rating from Global Credit Rating Co. and showed positive operating income before taxes of $5.1 million in 2017, according to GCR’s report. Though the startup is still a private company, OneFi looks to issue a 2018 financial report in the second half of 2019, according to Dozie.

News Source = techcrunch.com

PicsArt hits 130 million MAUs as Chinese flock to its photo editing app

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If you’re like me, who isn’t big on social media, you’d think that the image filters that come inside most apps will do the job. But for many others, especially the younger crowd, making their photos stand out is a huge deal.

The demand is big enough that PicsArt, a rival to filtering companies VSCO and Snapseed, recently hit 130 million monthly active users worldwide, roughly a year after it amassed 100 million MAUs. Like VSCO, PicsArt now offers video overlays though images are still its focus.

Nearly 80 percent of PicsArt’s users are under the age of 35 and those under 18 are driving most of its growth. The “Gen Z” (the generation after millennials) users aren’t obsessed with the next big, big thing. Rather, they pride themselves on having niche interests, be it K-pop, celebrities, anime, sci-fi or space science, topics that come in the form of filters, effects, stickers and GIFs in PicsArt’s content library.

“PicsArt is helping to drive a trend I call visual storytelling. There’s a generation of young people who communicate through memes, short-form videos, images and stickers, and they rarely use words,” Tammy Nam, who joined PicsArt as its chief operating officer in July, told TechCrunch in an interview.

PicsArt has so far raised $45 million, according to data collected by Crunchbase. It picked up $20 million from a Series B round in 2016 to grow its Asia focus and told TechCrunch that it’s “actively considering fundraising to fuel [its] rapid growth even more.”

PicsArt wants to help users stand out on social media, for instance, by virtually applying this rainbow makeup look on them. / Image: PicsArt via Weibo

The app doubles as a social platform, although the use case is much smaller compared to the size of Instagram, Facebook and other mainstream social media products. About 40 percent of PicsArt’s users post on the app, putting it in a unique position where it competes with the social media juggernauts on one hand, and serving as a platform-agnostic app to facilitate content creation for its rivals on the other.

What separates PicsArt from the giants, according to Nam, is that people who do share there tend to be content creators rather than passive consumers.

“On TikTok and Instagram, the majority of the people there are consumers. Almost 100 percent of the people on PicsArt are creating or editing something. For many users, coming on PicsArt is a built-in habit. They come in every week, and find the editing process Zen-like and peaceful.”

Trending in China

Most of PicsArt’s users live in the United States, but the app owes much of its recent success to China, its fastest growing market with more than 15 million MAUs. The regional growth, which has been 10-30 percent month-over-month recently, appears more remarkable when factoring in PicsArt’s zero user acquisition expense in a crowded market where pay-to-play is a norm for emerging startups.

“Many larger companies [in China] are spending a lot of money on advertising to gain market share. PicsArt has done zero paid marketing in China,” noted Nam.

Screenshot: TikTok-related stickers from PicsArt’s library

When people catch sight of an impressive image filtering effect online, many will inquire about the toolset behind it. Chinese users find out about the Armenian startup from photos and videos hashtagged #PicsArt, not different from how VSCO gets discovered from #vscocam on Instagram. It’s through such word of mouth that PicsArt broke into China, where users flocked to its Avengers-inspired disappearing superhero effect last May when the film was screening. China is now the company’s second largest market by revenue after the U.S.

Screenshot: PicsArts lets users easily apply the Avengers dispersion effect to their own photos

A hurdle that all media apps see in China is the country’s opaque guidelines on digital content. Companies in the business of disseminating information, from WeChat to TikTok, hire armies of content moderators to root out what the government deems inappropriate or illegal. PicsArt says it uses artificial intelligence to sterilize content and keeps a global moderator team that also keeps an eye on its China content.

Despite being headquartered in Silicon Valley, PicsArt has placed its research and development center in Armenia, home to founder Hovhannes Avoyan. This gives the startup access to much cheaper engineering talents in the country and neighboring Russia compared to what it can hire in the U.S. To date, 70 percent of the company’s 360 employees are working in engineering and product development (50 percent of whom are female), an investment it believes helps keep its creative tools up to date.

Most of PicsArt’s features are free to use, but the firm has also looked into getting paid. It rolled out a premium program last March that gives users more sophisticated functions and exclusive content. This segment has already leapfrogged advertising to be PicsArt’s largest revenue source, although in China, its budding market, paid subscriptions have been slow to come.

picsart 1

PicsArt lets users do all sorts of creative work, including virtually posing with their idol. / Image: PicsArt via Weibo

“In China, people don’t want to pay because they don’t believe in the products. But if they understand your value, they are willing to pay, for example, they pay a lot for mobile games,” said Jennifer Liu, PicsArt China’s country manager.

And Nam is positive that Chinese users will come to appreciate the app’s value. “In order for this new generation to create really differentiated content, become influencers, or be more relevant on social media, they have to do edit their content. It’s just a natural way for them to do that.”

News Source = techcrunch.com

Dyson launches a vacuum with better battery, a desk lamp and a personal air purifier

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Dyson’s got a very specific way of doing things. The British company makes super-high-quality products for a world where price isn’t an option. Using their devices is a bit like driving a sports car for the first time. You’ve got no idea why someone would pay that much money for something until you actually try them out.

Fittingly, it offered a few handfuls of reporters a chance to try out a trio of new products at a closed-door event this week. As the company noted, it doesn’t do much traditional advertising, so it relies on word of mouth and reviews to get the word out. As such, it was really intent on walking us through the thinking and development process behind each.

The new releases include two new product lines and an update to one of the company’s better-known products. The Cyclone V11 is an upgrade to last year’s V10 cordless vacuum. I tried the V10 out for a bit and was suitably impressed with its power (hence the sports car analogies) — impressed enough to want to keep using, mind, but not enough to recommend paying $400/$500.

Last year’s model does a good job cleaning up on various surfaces — even pet hair, which can be a real pain in the ass. It cleans quickly, and even has a satisfying kickback to it when you pull the trigger. The battery, on the other hand, is downright abysmal, which is something the V11 claims to fix.

The new model features a trio of different modes, including a battery-saving Econo and an auto feature that adjusts power as you switch surfaces. The battery itself is also larger and more robust, so you should be able to get ~40 minutes of use on a charge if you play your cards right. There’s also a new built-in display on the tank that tells you how much life is left and helps fix common problems with the stick vac.

The Cool Me personal air purifier basically adapts the company’s purification system into a smaller form factor (one that looks a bit humanoid). It looks to be a solid option for small rooms or places where you just want the thing pointed straight at you, like a desk or bed side. It’s quiet, but makes enough of a white noise whirr to lull you to sleep.

The direction of the airflow is adjusted manually — which seems like an odd choice. You’ll probably want to make sure you wash your hands before fiddling with a thing designed to blow directly into your face.

The Lightcycle, meanwhile, is pretty much what you’d expect from a Dyson desk lamp. It’s big. Like, too big to sit on my home desktop. But it’s fancy as hell, with a fully adjustable arm and white balance that adjusts based on time of day and other settings. Here’s more from Dyson:

Local daylight tracking offers several benefits, but if a light loses its brightness or color temperature over time, its ability to track daylight would be diminished. Dyson engineers addressed LED overheating Heat Pipe technology. A vacuum-sealed copper tube draws heat away. Inside, a drop of water evaporates, dissipating heat along the pipe as it condenses, before returning to the LEDs by capillary action. It provides a non-stop, energy-free cooling cycle. This means that brightness and light quality is maintained for 60 years. 

As for the pricing on all of this? It’s pretty steep, as you’d expect. The vacuum starts at $600, the air purifier runs $350 and the light goes for between $600 and $900.

News Source = techcrunch.com

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