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June 16, 2019
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Meet Projector, collaborative design software for the Instagram age

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Mark Suster of Upfront Ventures bonded with Trevor O’Brien in prison. The pair, Suster was quick to clarify, were on site at a correctional facility in 2016 to teach inmates about entrepreneurship as part of a workshop hosted by Defy Ventures, a nonprofit organization focused on addressing the issue of mass incarceration.

They hit it off, sharing perspectives on life and work, Suster recounted to TechCrunch. So when O’Brien, a former director of product management at Twitter, mentioned he was in the early days of building a startup, Suster listened.

Three years later, O’Brien is ready to talk about the idea that captured the attention of the Bird, FabFitFun and Ring investor. It’s called Projector.

It’s the brainchild of a product veteran (O’Brien) and a gaming industry engineer turned Twitter’s vice president of engineering (Projector co-founder Jeremy Gordan), a combination that has given way to an experiential and well-designed platform. Projector is browser-based, real-time collaborative design software tailored for creative teams that feels and looks like a mix of PowerPoint, Google Docs and Instagram . Though it’s still months away from a full-scale public launch, the team recently began inviting potential users to test the product for bugs.

We want to reimagine visual communication in the workplace by building these easier to use tools and giving creative powers to the non-designers who have great stories to tell and who want to make a difference,” O’Brien told TechCrunch. “They want change to happen and they need to be empowered with the right kinds of tools.”

Today, Projector is a lean team of 13 employees based in downtown San Francisco. They’ve kept quiet since late 2016 despite closing two rounds of venture capital funding. The first, a $4 million seed round, was led by Upfront’s Suster, as you may have guessed. The second, a $9 million Series A, was led by Mayfield in 2018. Hunter Walk of Homebrew, Jess Verrilli of #Angels and Nancy Duarte of Duarte, Inc. are also investors in the business, among others.

O’Brien leads Projector as chief executive officer alongside co-founder and chief technology officer Gordon. Years ago, O’Brien was pursuing a PhD in computer graphics and information visualization at Brown University when he was recruited to Google’s competitive associate product manager program. He dropped out of Brown and began a career in tech that would include stints at YouTube, Twitter, Coda and, finally, his very own business.

O’Brien and Gordan crossed paths at Twitter in 2013 and quickly realized a shared history in the gaming industry. O’Brien had spent one year as an engineer at a games startup called Mad Doc Software, while Gordon had served as the chief technology officer at Sega Studios. Gordan left Twitter in 2014 and joined Redpoint Ventures as an entrepreneur-in-residence before O’Brien pitched him on an idea that would become Projector.

Projector co-founders Jeremy Gordan (left), Twitter’s former vice president of engineering, and Trevor O’Brien, Twitter’s former director of product management

“We knew we wanted to create a creative platform but we didn’t want to create another creative platform for purely self-expression, we wanted to do something that was a bit more purposeful,” O’Brien said. “At the end of the day, we just wanted to see good ideas succeed. And with all of those good ideas, succeeding typically starts with them being presented well to their audience.”

Initially, Projector is targeting employees within creative organizations and marketing firms, who are frequently tasked with creating visually compelling presentations. The tool suite is free for now and will be until it’s been sufficiently tested for bugs and has fully found its footing. O’Brien says he’s not sure just yet how the team will monetize Projector, but predicts they’ll adopt Slack’s per user monthly subscription pricing model.

As original and user-friendly as it may be, Projector is up against great competition right out of the gate. In the startup landscape, it’s got Canva, a graphic design platform valued at $2.5 billion earlier this week with a $70 million financing. On the old-guard, it’s got Adobe, which sells a widely used suite of visual communication and graphic design tools. Not to mention Prezi, Figma and, of course, Microsoft’s PowerPoint, which is total crap but still used by millions of people.

There are many tools scratching at the surface, but there’s not one visual communications tool that wins them all,” Suster said of his investment in Projector.

Projector is still in its very early days. The company currently has just two integrations: Unsplash for free stock images and Giphy for GIFs. O’Brien would eventually like to incorporate iconography, typography and sound to liven up Projector’s visual presentation capabilities.

The ultimate goal, aside from generally improving workplace storytelling, is to make crafting presentations fun, because shouldn’t a corporate slideshow or even a startup’s pitch be as entertaining as scrolling through your Instagram feed?

“We wanted to try to create something that doesn’t feel like work,” O’Brien said.

Throw out your diary, Jour is a new app for guided journaling

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Since Jour, a new app for private and portable journaling, dropped on the App Store two months ago, it’s racked up 80,000 users. No paid marketing or public announcements. Just organic interest in discovering a better way of journaling than pen to paper.

“We can reinvent and redesign what we call journaling and the journal,” Jour co-founder and chief executive officer Maxime Germain told TechCrunch. “If we do it right, it will go mainstream.”

New York-based Jour has raised a $1.8 million seed round from True Ventures’ Kevin Rose. Similar to the meditation apps that have skyrocketed in popularity recently, Jour’s audio-guided sequences are meant to facilitate the journaling process and encourage writers to mindfully reflect and record their lives. With its seed funding, Jour will expand its library of audio sessions and written questions meant to spark inspiration.

“Meditation apps have shown there are some self-care habits we can use in our life to feel better, to feel less anxious,” Germain, a French native who relocated to New York seven years ago, said. “But the journal is a way to capture moments and people’s authentic selves. It’s all the stuff you might not be sharing on social media.”

Jour, at its core, is an app battling mental illness. The business joins a number of other well-being apps and venture-backed startups targeting the mental health crisis. From brick-and-mortar therapy clinics to chat apps to emotional wellness assistants, venture capitalists are waking up to the emotional struggles rampant across the globe.

“Ten years ago when I first started using meditation apps I think there was a certain type of stigma; like you need help so you’re meditating,” True Venture’s Rose, a founder of Digg, Oak, a guided meditation app, and Zero, an app for tracking intermittent fasting, told TechCrunch. “Now, it’s just crossed over to the mainstream.”

“I’m hopeful we are finally getting to a point where we can have open conversations about mental health,” Rose added.

Jour co-founders (from left to right) Maxime Germain, Justin Bureau and Bobby Giangeruso

As Jour deals with an influx of new users, it’s keeping the entire app and all of its features free, though eventually, the team plans to add a paywall to some of the guided content. As for anyone concerned about the safety of your anxieties, hopes and dreams, Jour’s founding team, which includes Germain, Bobby Giangeruso and Justin Bureau, built the app with zero-knowledge encryption.

“I would feel very uncomfortable if the rest of the people on my team could read my most intimate thoughts,” Germain explained. “We built [Jour] with an encryption key that stays on the phone, all the data is encrypted with that key and if you lose that key we can’t recover the entries that we save on the servers. Only you have access to that key, it’s stored on the phone, it encrypts the data and even if the data is compromised we can’t get it.”

Phew. The last thing we need today is our diaries getting hacked.

London’s Tube network to switch on wi-fi tracking by default in July

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Transport for London will roll out default wi-fi device tracking on the London Underground this summer, following a trial back in 2016.

In a press release announcing the move, TfL writes that “secure, privacy-protected data collection will begin on July 8” — while touting additional services, such as improved alerts about delays and congestion, which it frames as “customer benefits”, as expected to launch “later in the year”.

As well as offering additional alerts-based services to passengers via its own website/apps, TfL says it could incorporate crowding data into its free open-data API — to allow app developers, academics and businesses to expand the utility of the data by baking it into their own products and services.

It’s not all just added utility though; TfL says it will also use the information to enhance its in-station marketing analytics — and, it hopes, top up its revenues — by tracking footfall around ad units and billboards.

Commuters using the UK capital’s publicly funded transport network who do not want their movements being tracked will have to switch off their wi-fi, or else put their phone in airplane mode when using the network.

To deliver data of the required detail, TfL says detailed digital mapping of all London Underground stations was undertaken to identify where wi-fi routers are located so it can understand how commuters move across the network and through stations.

It says it will erect signs at stations informing passengers that using the wi-fi will result in connection data being collected “to better understand journey patterns and improve our services” — and explaining that to opt out they have to switch off their device’s wi-fi.

Attempts in recent years by smartphone OSes to use MAC address randomization to try to defeat persistent device tracking have been shown to be vulnerable to reverse engineering via flaws in wi-fi set-up protocols. So, er, switch off to be sure.

We covered TfL’s wi-fi tracking beta back in 2017, when we reported that despite claiming the harvested wi-fi data was “de-personalised”, and claiming individuals using the Tube network could not be identified, TfL nonetheless declined to release the “anonymized” data-set after a Freedom of Information request — saying there remains a risk of individuals being re-identified.

As has been shown many times before, reversing ‘anonymization’ of personal data can be frighteningly easy.

It’s not immediately clear from the press release or TfL’s website exactly how it will be encrypting the location data gathered from devices that authenticate to use the free wi-fi at the circa 260 wi-fi enabled London Underground stations.

Its explainer about the data collection does not go into any real detail about the encryption and security being used. (We’ve asked for more technical details.)

“If the device has been signed up for free Wi-Fi on the London Underground network, the device will disclose its genuine MAC address. This is known as an authenticated device,” TfL writes generally of how the tracking will work.

“We process authenticated device MAC address connections (along with the date and time the device authenticated with the Wi-Fi network and the location of each router the device connected to). This helps us to better understand how customers move through and between stations — we look at how long it took for a device to travel between stations, the routes the device took and waiting times at busy periods.”

“We do not collect any other data generated by your device. This includes web browsing data and data from website cookies,” it adds, saying also that “individual customer data will never be shared and customers will not be personally identified from the data collected by TfL”.

In a section entitled “keeping information secure” TfL further writes: “Each MAC address is automatically depersonalised (pseudonymised) and encrypted to prevent the identification of the original MAC address and associated device. The data is stored in a restricted area of a secure location and it will not be linked to any other data at a device level.  At no time does TfL store a device’s original MAC address.”

Privacy and security concerns were raised about the location tracking around the time of the 2016 trial — such as why TfL had used a monthly salt key to encrypt the data rather than daily salts, which would have decreased the risk of data being re-identifiable should it leak out.

Such concerns persist — and security experts are now calling for full technical details to be released, given TfL is going full steam ahead with a rollout.

 

A report in Wired suggests TfL has switched from hashing to a system of tokenisation – “fully replacing the MAC address with an identifier that cannot be tied back to any personal information”, which TfL billed as as a “more sophisticated mechanism” than it had used before. We’ll update as and when we get more from TfL.

Another question over the deployment at the time of the trial was what legal basis it would use for pervasively collecting people’s location data — since the system requires an active opt-out by commuters a consent-based legal basis would not be appropriate.

In a section on the legal basis for processing the Wi-Fi connection data, TfL writes now that its ‘legal ground’ is two-fold:

  • Our statutory and public functions
  • to undertake activities to promote and encourage safe, integrated, efficient and economic transport facilities and services, and to deliver the Mayor’s Transport Strategy

So, presumably, you can file ‘increasing revenue around adverts in stations by being able to track nearby footfall’ under ‘helping to deliver (read: fund) the mayor’s transport strategy’.

(Or as TfL puts it: “[T]he data will also allow TfL to better understand customer flows throughout stations, highlighting the effectiveness and accountability of its advertising estate based on actual customer volumes. Being able to reliably demonstrate this should improve commercial revenue, which can then be reinvested back into the transport network.”)

On data retention it specifies that it will hold “depersonalised Wi-Fi connection data” for two years — after which it will aggregate the data and retain those non-individual insights (presumably indefinitely, or per its standard data retention policies).

“The exact parameters of the aggregation are still to be confirmed, but will result in the individual Wi-Fi connection data being removed. Instead, we will retain counts of activities grouped into specific time periods and locations,” it writes on that.

It further notes that aggregated data “developed by combining depersonalised data from many devices” may also be shared with other TfL departments and external bodies. So that processed data could certainly travel.

Of the “individual depersonalised device Wi-Fi connection data”, TfL claims it is accessible only to “a controlled group of TfL employees” — without specifying how large this group of staff is; and what sort of controls and processes will be in place to prevent the risk of A) data being hacked and/or leaking out or B) data being re-identified by a staff member.

A TfL employee with intimate knowledge of a partner’s daily travel routine might, for example, have access to enough information via the system to be able to reverse the depersonalization.

Without more technical details we just don’t know. Though TfL says it worked with the UK’s data protection watchdog in designing the data collection with privacy front of mind.

“We take the privacy of our customers very seriously. A range of policies, processes and technical measures are in place to control and safeguard access to, and use of, Wi-Fi connection data. Anyone with access to this data must complete TfL’s privacy and data protection training every year,” it also notes elsewhere.

Despite holding individual level location data for two years, TfL is also claiming that it will not respond to requests from individuals to delete or rectify any personal location data it holds, i.e. if people seek to exercise their information rights under EU law.

“We use a one-way pseudonymisation process to depersonalise the data immediately after it is collected. This means we will not be able to single out a specific person’s device, or identify you and the data generated by your device,” it claims.

“This means that we are unable to respond to any requests to access the Wi-Fi data generated by your device, or for data to be deleted, rectified or restricted from further processing.”

Again, the distinctions it is making there are raising some eyebrows.

What’s amply clear is that the volume of data that will be generated as a result of a full rollout of wi-fi tracking across the lion’s share of the London Underground will be staggeringly massive.

More than 509 million “depersonalised” pieces of data, were collected from 5.6 million mobile devices during the four-week 2016 trial alone — comprising some 42 million journeys. And that was a very brief trial which covered a much smaller sub-set of the network.

As big data giants go, TfL is clearly gunning to be right up there.

Agtech startup Agrilyst is now Artemis, raises $8M Series A

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Artemis, the ag-tech startup formerly known as Agrilyst, today announced that it has raised an $8 million Series A funding round. The round was co-led by Astanor Ventures and Talis Capital, with participation from iSelect Fund and New York State’s Empire State Development Fund. With this, the company, which won our 2015 Disrupt SF Battlefield competition, has now raised a total of $11.75 million.

When Agrilyst launched, the company mostly focused on helping indoor farmers and greenhouse operators manage their operations by gathering data about their crop yields and other metrics. Over the course of the last few years, that mission has expanded quite a bit, though, and today’s Artemis sees itself as an enterprise Cultivation Management Platform (CMP) that focuses on all aspects of indoor farming, including managing workers and ensuring compliance with food safety and local cannabis regulations, for example.

The expanded platform is meant to give these businesses a single view of all of their operations and integrates with existing systems that range from climate control to ERP tools and Point of Sale systems.

Compliance is a major part of the expanded platform. “When you look at enterprise operations, that risk is compounded because it’s not just that risk across many, many sites and many acres, so in 2018, we switched to almost entirely focusing on those operations and have gained a lot of momentum in that space,” Kopf said. “And now we’re using the funding to expand from mainly focusing on managing that data to help with profitability to using that data to help you with everything from compliance down to the profitability element. We want to limit that exposure to controllable risk.”

With this new focus on compliance, the company also added Dr. Kathleen Merrigan to its board. Merrigan was the Deputy Secretary of Agriculture in the Obama administration and is the first Executive Director of the Swette Center for Sustainable Food Systems at Arizona State University . She is also a venture partner at Astanor Ventures .

“Technology innovation is rapidly transforming the agriculture sector. Artemis’ approach to using data as a catalyst for growth and risk management provides the company a significant advantage with enterprise-level horticulture operations,” said Merrigan.

Cannabis, it’s worth noting, was not something the company really focused on in its early years, but as the company’s CEO and founder Allison Kopf told me, it now accounts for about half of the company’s revenue. Only a few years ago, many investors were also uncomfortable investing in a company that was in the cannabis business, but that’s far less of an issue today.

“When we raised our seed round in 2015, we were pitching to a lot of funds and a lot of funds told us that they had LPs that can’t invest in cannabis. So if you’re pitching that you’re going to eventually be in cannabis, we’re going to have to step away from the investment, ” Kopf said. “Now, folks are saying: ‘If you’re not in cannabis, we don’t want to invest.’”

Today, Artemis’s clients are worth a collective $5 billion. The company plans to use the

Indonesia restricts WhatsApp, Facebook and Instagram usage following deadly riots

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Indonesia is the latest nation to hit the hammer on social media after the government restricted the use of WhatsApp and Instagram following deadly riots yesterday.

Numerous Indonesia-based users are today reporting difficulties sending multimedia messages via WhatsApp, which is one of the country’s most popular chat apps, and posting content to Facebook, while the hashtag #instagramdown is trending among the country’s Twitter users due to problems accessing the Facebook-owned photo app.

Wiranto, a coordinating minister for political, legal and security affairs, confirmed in a press conference that the government is limiting access to social media and “deactivating certain features” to maintain calm, according to a report from Coconuts.

Rudiantara, the communications minister of Indonesia and a critic of Facebook, explained that users “will experience lag on Whatsapp if you upload videos and photos.”

Facebook — which operates both WhatsApp and Instagram — didn’t explicitly confirm the blockages , but it did say it has been in communication with the Indonesian government.

“We are aware of the ongoing security situation in Jakarta and have been responsive to the Government of Indonesia. We are committed to maintaining all of our services for people who rely on them to communicate with their loved ones and access vital information,” a spokesperson told TechCrunch.

A number of Indonesia-based WhatsApp users confirmed to TechCrunch that they are unable to send photos, videos and voice messages through the service. Those restrictions are lifted when using Wi-Fi or mobile data services through a VPN, the people confirmed.

The restrictions come as Indonesia grapples with political tension following the release of the results of its presidential election on Tuesday. Defeated candidate Prabowo Subianto said he will challenge the result in the constitutional court.

Riots broke out in capital state Jakarta last night, killing at least six people and leaving more than 200 people injured. Following this, it is alleged that misleading information and hoaxes about the nature of riots and people who participated in them began to spread on social media services, according to local media reports.

Protesters hurl rocks during clash with police in Jakarta on May 22, 2019. – Indonesian police said on May 22 they were probing reports that at least one demonstrator was killed in clashes that broke out in the capital Jakarta overnight after a rally opposed to President Joko Widodo’s re-election. (Photo by ADEK BERRY / AFP)

For Facebook, seeing its services forcefully cut off in a region is no longer a rare incident. The company, which is grappling with the spread of false information in many markets, faced a similar restriction in Sri Lanka in April, when the service was completely banned for days amid terrorist strikes in the nation. India, which just this week concluded its general election, has expressed concerns over Facebook’s inability to contain the spread of false information on WhatsApp, which is its largest chat app with over 200 million monthly users.

Indonesia’s Rudiantara expressed a similar concern earlier this month.

“Facebook can tell you, ‘We are in compliance with the government’. I can tell you how much content we requested to be taken down and how much of it they took down. Facebook is the worst,” he told a House of Representatives Commission last week, according to the Jakarta Post.

Update 05/22 02:30 PDT: The original version of this post has been updated to reflect that usage of Facebook in Indonesia has also been impacted.

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