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May 23, 2019
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Downloads

TikTok tops the iOS App Store for the fifth quarter in a row

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Despite a $5.7 million FTC fine and changes to restrict its use by under 13-year-olds, TikTok retained its No. 1 position as the most downloaded app on the Apple App Store for the fifth consecutive quarter, according to a new report from Sensor Tower. The app saw more than 33 million App Store downloads during Q1, and was followed by YouTube, Instagram, WhatsApp, and Messenger to round out the top five.

The No. 16 top app, Twitter, also had a good quarter, the app store intelligence’s report noted.

With 11.7 million App Store downloads, it saw its biggest quarter in terms of downloads since Q1 2015 — and a year-over-year increase of 3.6 percent. Of course, these figures won’t necessarily translate to an increase in active users, though, as installs aren’t a direct correlation to usage.

But while TikTok was again topping the App Store, it wasn’t the most downloaded app on Android devices in Q1.

With a bigger footprint in emerging markets and a larger total user base, Android trends can look different from those on iOS. This past quarter, WhatsApp was the No. 1 app on Google Play with nearly 199 million installs. It was followed by Messenger, then TikTok, Facebook, and Instagram.

Facebook, WhatsApp and Messenger all saw over 150 millions apiece in Q1 2019, as did TikTok.

Though not the top app on Android, TikTok still had a huge quarter — particularly in India, where 88.6 million new users installed the app in Q1, up 8.2 times over Q1 2018, Sensor Tower noted in an earlier report. 

That said, TikTok’s numbers for the next quarter may not be as good. The app was banned in India in April over illegal content including pornography. While that ban was lifted later that month, Sensor Tower estimated it had cost the app at least 15 million downloads there, and what would have been its biggest-ever month.

An up-and-comer in Q1 included YouTube Kids, which saw a 291 percent quarter-over-quarter increase and 29 millions downloads on Google Play, where it joined YouTube and YouTube Music to become a top 20 app. 

With the two app stores figures’ combined, WhatsApp became the most downloaded app in the quarter with over 22 million installs across the App Store and Google Play.

Messenger clocked in at No. 2 with nearly 203 million installs. And TikTok’s gains on the App Store allowed it to take the No. 3. position, followed by Facebook and Instagram.

The rest of the top 10 didn’t change, with Facebook claiming four of the top five spots. Meanwhile, first-time users in India pushed image editor PicsArt into the worldwide top 20.

News Source = techcrunch.com

Netflix launches ‘smart downloads’ feature on iOS to automate offline viewing

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Netflix today is launching a new feature on iOS devices that will help make it easier to watch its shows when you’re offline. The “smart downloads” feature, as it’s called, will automatically delete a downloaded episode after you’ve finished watching, then download the next one — but only when you’re connected to Wi-Fi.

The idea is that users will no longer have to go through the tedious work of managing their downloads — deleting those they’ve watched or downloading new titles, for example. Instead, the app can manage the downloads for you, so people can spend more time watching Netflix shows.

Smart downloads make sense for those who plan for intermittent connectivity — like commuters who take underground trains, for instance, or those who travel through dead spots where wireless coverage drops. It also makes sense for those on limited data plans, who are careful about not using streaming video apps unless they’re on Wi-Fi.

Offline features like this are key to attracting and retaining users in emerging markets where connectivity concerns are the norm. That’s likely why Netflix prioritized Android over iOS, for the initial launch of smart downloads.

The feature had first arrived on Android last summer. It’s now offered across platforms, including iOS and in the Windows 10 Netflix app, the company says.

Offline access is only one area where Netflix is focusing on the needs of those in developing markets. The company late last year also began testing a more affordable, mobile-only subscription.

Non-U.S. users accounted for 7.31 million of the 8.8 million new subscribers Netflix added in the last quarter, as the U.S. market has become more saturated.

To use smart downloads on iOS, you can toggle the option in the Netflix app settings. It then turns itself on when you’re connected to Wi-Fi, to ensure your data plan won’t be used and your device storage won’t fill up as you watch offline. The feature will alert you when the episode in question has been downloaded.

“The faster our members can get to the next episode of their favorite stories, the better. Now, fans on the Netflix iOS app can get in on the fun and convenience of Smart Downloads, spending less time managing their downloads and more time watching,” said a Netflix spokesperson in a statement about the launch. “The feature is one more way we’re making it easier for Netflix fans to take the stories they love wherever they go,” they added.

News Source = techcrunch.com

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