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May 23, 2019
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iOS apps

TikTok tops the iOS App Store for the fifth quarter in a row

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Despite a $5.7 million FTC fine and changes to restrict its use by under 13-year-olds, TikTok retained its No. 1 position as the most downloaded app on the Apple App Store for the fifth consecutive quarter, according to a new report from Sensor Tower. The app saw more than 33 million App Store downloads during Q1, and was followed by YouTube, Instagram, WhatsApp, and Messenger to round out the top five.

The No. 16 top app, Twitter, also had a good quarter, the app store intelligence’s report noted.

With 11.7 million App Store downloads, it saw its biggest quarter in terms of downloads since Q1 2015 — and a year-over-year increase of 3.6 percent. Of course, these figures won’t necessarily translate to an increase in active users, though, as installs aren’t a direct correlation to usage.

But while TikTok was again topping the App Store, it wasn’t the most downloaded app on Android devices in Q1.

With a bigger footprint in emerging markets and a larger total user base, Android trends can look different from those on iOS. This past quarter, WhatsApp was the No. 1 app on Google Play with nearly 199 million installs. It was followed by Messenger, then TikTok, Facebook, and Instagram.

Facebook, WhatsApp and Messenger all saw over 150 millions apiece in Q1 2019, as did TikTok.

Though not the top app on Android, TikTok still had a huge quarter — particularly in India, where 88.6 million new users installed the app in Q1, up 8.2 times over Q1 2018, Sensor Tower noted in an earlier report. 

That said, TikTok’s numbers for the next quarter may not be as good. The app was banned in India in April over illegal content including pornography. While that ban was lifted later that month, Sensor Tower estimated it had cost the app at least 15 million downloads there, and what would have been its biggest-ever month.

An up-and-comer in Q1 included YouTube Kids, which saw a 291 percent quarter-over-quarter increase and 29 millions downloads on Google Play, where it joined YouTube and YouTube Music to become a top 20 app. 

With the two app stores figures’ combined, WhatsApp became the most downloaded app in the quarter with over 22 million installs across the App Store and Google Play.

Messenger clocked in at No. 2 with nearly 203 million installs. And TikTok’s gains on the App Store allowed it to take the No. 3. position, followed by Facebook and Instagram.

The rest of the top 10 didn’t change, with Facebook claiming four of the top five spots. Meanwhile, first-time users in India pushed image editor PicsArt into the worldwide top 20.

News Source = techcrunch.com

Spotify’s leanback instant listening app Stations hits iOS

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Spotify has launched its instant listening app Stations on iOS, but only in Australia for the time being. The release comes nearly a year and a half after the Stations app first arrived on the market, initially for Android users in Australia. Dubbed an “experiment,” the app allows users to jump right into streaming instead of having to curate their own playlists or stations, or save favorite music to their library.

Unlike Spotify’s flagship application, the Stations app presents users with a minimalist interface where available playlists are displayed with an oversized font. You can scroll up and down between the playlists to select one, instead of typing in a search box or searching through voice commands.

When launching Stations, music begins playing automatically — a feature that had some calling it a “Pandora copycat” at the time of launch, given that instant music playback is something that Spotify’s rival Pandora already supports.

Stations was largely designed for those who want a more radio-like experience that involves less manual input. Free users will hear ads, be able to thumbs up and down songs, but can’t skip tracks. Premium users who download Stations get unlimited skips and ad-free listening.

The Stations app today features a range of playlists by genre, decade, activity and more, but also becomes personalized to the end-user over time. You can also opt to create your own stations by selecting from favorite artists in an experience that’s reminiscent of the customization offered today by YouTube Music — right down to the rounded artist profile photos you tap on.

As you listen to music on Stations, you can thumbs up and down songs in order to have it create custom stations personalized to you — including a Discover Weekly playlist, Release Radar and a Favorites playlist.

Not much had been heard about Stations since its January 2018 debut. And its limited release — it never hit the U.S., for example — could have indicated it was an experiment that didn’t quite pan out.

But it now seems that’s not the case, given the new expansion to iOS.

By offering the app to more users, Spotify has the chance to learn and collect data from a larger and more representative group of people. Whether or not it takes any ideas from Stations to its main app remains to be seen.

The company declined to comment on its plans, when asked.

“At Spotify, we routinely conduct a number of tests in an effort to improve our user experience,” a spokesperson said. “Some of those tests end up paving the path for our broader user experience and others serve only as an important learning. We aren’t going to comment on specific tests at this time,” they added.

Stations is live now on iOS in Australia. More information on the app is on the (newly updated) Help site here.

News Source = techcrunch.com

Tim Cook wants you to put down your iPhone

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Tim Cook thinks people should get off their iPhones and decrease their engagement with apps. The Apple CEO, speaking at the TIME 100 Summit today, was discussing the addictive nature of our mobile devices and Apple’s role in the matter when he made these comments. He said the company hadn’t intended for people to be constantly using their iPhones, and noted he himself has silenced his push notifications in recent months.

“Apple never wanted to maximize user time. We’ve never been about that,” Cook explained.

It’s certainly an interesting claim, given that Apple designed a platform that allowed app developers to constantly ping their users with the most inane notifications — from getting a new follower on a social app to a sale in a shopping app to a new level added to a game and so much more.

The very idea behind the notification platform, opt-in as it may be, is that developers should actively — and in real-time — try to capture users’ attention and redirect them back to their apps.

This is not how such an alert mechanism had to be designed.

An app notification platform could have instead been crafted to allow app developers to notify users in batches, at designed intervals within users’ control. For example, users could have specified that every day at noon they’d like to check in on the latest from their apps.

Or, in building out the iOS App Store, Apple could have implemented a “news feed” of sorts — somewhere users could opt to check in on all the latest news from their installed apps in a dedicated channel.

Or perhaps Apple could have structured a notification platform that would have allowed users to pick between different classes of notifications. Urgent messages — like alerts about a security breach — could have been a top-level tier; while general information could have been sent as a different type of notification. Users could have selected which types of alerts they wanted, depending on how important the app was to them.

These are just a few of many possible iterations. A company like Apple could have easily come up with even more ideas.

But the fact of the matter is that Apple’s notification platform was built with the idea of increasing engagement in mind. It’s disingenuous to say it was not.

At the very least, Apple could admit that it was a different era back then, and didn’t realize the potential damage to our collective psyche that a continually buzzing iPhone would cause. It could point out how it’s now working to fix this problem by putting users back in control, and how it plans to do more in the future.

Instead, it created a situation where users had to turn to the only defense left to them: switching off push notifications entirely. Today, when users install new apps they often say “No” to push notifications. And with Apple’s new tools to control notifications, users are now actively triaging which apps can get in touch.

In fact, that’s what Tim Cook says he did, too.

“If you guys aren’t doing this — if you have an iPhone and you’re not doing it, I would encourage you to really do this —  monitor these [push notifications],” the CEO suggested to the audience.

“What it what has done for me personally is I’ve gone in and gutted the number of notifications,” Cook said. “Because I asked myself: do I really need to be getting thousands of notifications a day? It’s not something that is adding value to my life, or is making me a better person. And so I went in and chopped that.”

Yep. Even Apple’s CEO is done with all the spam and noise from iPhone apps.

The comment, of course, was supposed to be a veiled reference to the addictive nature of some apps — social media apps in particular, and especially Facebook. Today, Apple throws barbs at Facebook any time it can, now that the company has fallen out of public favor due to its ongoing data privacy violations and constant scandals.

But a more truthful telling of the iPhone’s past would recall that Facebook’s app — and all its many notifications — was originally a big selling point for Apple’s mobile device.

When the App Store first launched in 2008, Facebook proudly sat in the top row in a featured position. It was heavily promoted to users because it was a prime example of the iPhone’s utility: here was this popular social network you could now get to right from your phone. Amazing! 

The fact that Facebook — and every other app — later leveraged the iOS push notification platform to better its own business without regard to how that would impact users, isn’t entirely app developers’ collective fault. The notification platform itself had left the door wide open for that sort of psychological abuse to occur, simply because of its lack of user-configured, user-friendly controls.

Above: The App Store at launch, via The NYT

A decade after the App Store launched, Apple finally started to dial back on the free-for-all on user attention.

It announced its suite of digital wellness tools at WWDC 2018, which included Screen Time (a dashboard for tracking and limiting usage); increased parental controls; and finally a way to silence the barrage of notifications, without having to dig around in iOS Settings.

Now Tim Cook wants to have us believe that Apple had never wanted to cause any of this addiction and distraction — despite having created the very platform that made it all possible in the first place, which in turn, helped sell devices.

Isn’t it telling that the exec has had to silence his own iPhone using these new tools? Isn’t that something of an admission of culpability here?

“Every time you pick up your phone, it means you’re taking your eyes off whoever you’re dealing with are talking with, right?,” Cook continued. “And if you’re if you’re looking at your phone more than you’re looking at somebody else’s eyes, you’re doing the wrong thing,” he said.  “We want to educate people on what they’re doing. This thing will improve through time, just like everything else that we do. We’ll innovate there as we do in other areas.”

“But basically, we don’t want people using their phones all the time. This has never been an objective for us,” said Cook.

Except, of course, for those 10 years when it was.

News Source = techcrunch.com

Co-Star raises $5 million to bring its astrology app to Android

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Nothing scales like a horoscope.

If you haven’t heard of Co-Star, you might just be in the wrong circles. In some social scenes it’s pretty much ubiquitous. Wherever conversations regularly kick off by comparing astrological charts, it’s useful to have that info at hand. The trend is so notable that the app even got a shout out in a New York Times piece on VCs flocking to astrology startups.

This week, the company behind probably the hottest iOS astrology app announced that it has raised a $5.2 million seed round. Maveron, Aspect, 14w and Female Founder Fund all participated in the round, which follows $750,000 in prior pre-seed funding. The company plans to use the funding to craft an Android companion to its iOS-only app, grow its team and “build features that encourage new ways get closer, new ways to take care of ourselves, and new ways to grow.”

TechCrunch spoke with Banu Guler, the CEO and co-founder of Co-Star about what it was like talking to potential investors to drum up money for an idea that Silicon Valley’s elite echo chambers might find unconventional.

“We certainly talked to some who were dismissive,” Guler told TechCrunch in an email. “But the reality is that interest in astrology is skyrocketing… It was all about finding the right investors who see the value in astrology and the potential for growth.”

“There are people out there who think astrology is silly or unserious. But in our experience, the number of people who find value and meaning in astrology is far greater than the number of people who are turned off by it.”

If you’ve ever used a traditional astrology app or website to look up your birth chart — that is, to determine the positions of the planets on the day and time you were born — then you’ve probably noticed how most of those services share more in common with ancient Geocities sites than they do with bright, modern apps. In contrast, Co-Star’s app is clean and artful, with encyclopedia-like illustrations and a simple layout. It’s not something with an infinite scroll you’ll get lost in, but it’s pleasant to dip into Co-Star, check your algorithmically-generated horoscope and see what your passive aggressive ex’s rising sign is.

In a world still obsessed with the long-debunked Meyers-Briggs test, you can think of astrology as a kind of cosmic organizational psychology, but one more interested in peoples’ emotional realities than their modus operandi in the workplace. For many young people — and queer people, from personal experience — astrology is a thoroughly playful way to take stock of life. Instead of directly predicting future events (good luck with that), it’s is more commonly used as a way to evaluate relationships, events and anything else. If astrology memes on Instagram are any indication, there’s a whole cohort of people using astrology as a framework for talking about their emotional lives. That search for authenticity — and no doubt the proliferation of truly inspired viral content — is likely fueling the astrology boom. 

“By positioning human experience against a backdrop of a vast universe, Co–Star creates a shortcut to real talk in a sea of small talk: a way to talk about who we are and how we relate to each other,” the company wrote in its funding announcement. “It doesn’t reduce complexity. It doesn’t judge. It understands.”

News Source = techcrunch.com

HBO’s mobile apps to gain a million new downloads courtesy of ‘Game of Thrones’ premiere

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In addition to exciting its loyal legion of fans, HBO’s “Game of Thrones” premiere was also once again great news for installs of the network’s app for cord cutters, HBO NOW, which shot to the top of the App Store this weekend. The app this weekend saw a combined 300,000-plus new mobile subscribers in the U.S. across both Apple’s App Store and Google Play, according to preliminary estimates from Sensor Tower.

This is the highest the app has ranked on the U.S. iPhone App Store in three years, Sensor Tower notes, with its previous highest ranking on April 24, 2016 for the Season 6 “Game of Thrones” premiere. At that time, the app had seen 160,000 downloads on just the one day.

Sensor Tower soon expects to have more precise estimates of the premiere’s impact, as it wants to incorporate numbers from the fans who are getting a late start and downloading the app today.

Currently, the app is holding its No. 1 position on Apple’s App Store. If that continues, it could easily add another couple hundred thousand over the course of today (Monday, April 15, 2019), Sensor Tower estimates. That could see the app surpassing 500,000 new downloads across the three-day period.

To be clear, these numbers refer to users who have never before installed the app on their phone — not re-downloads.

Of course, this isn’t necessarily a 1:1 correlation with new HBO NOW subscribers. Many fans watch the series on their TV’s big screen through an HBO app for devices like Roku, Apple TV, Fire TV and others. Or they may tune in to watch on the web, via their laptop. Still, it’s a notable number — especially considering how late it is in the series for the show to be gaining new fans.

HBO’s app for cable and satellite TV customers, HBO Go, also did well this weekend. It’s on track to exceed 400,000 installs over the same three-day period (the weekend of the Season 8 premiere, plus Monday). This is highest the app has ranked since the Season 7 premiere in July 2017, when it added 350,000 first-time users across both stores worldwide.

Combined, the two apps — HBO Go and HBO NOW — are poised to exceed more than 1 million new installs in this three-day period, Sensor Tower forecasts.

However, fans’ interest in the long-awaited new season may have caused HBO’s apps to struggle some.

There have been reports from Down Detector and Business Insider of users who had issues streaming from the HBO apps, as well as Hulu. But these were nowhere on the scale of crashes we’ve seen in years past — as with the Season 4 “Game of Thrones” premiere, which had HBO issuing a public apology due to the size of the outage. (HBO says it did not have issues with HBO NOW or HBO Go. So the small number of issues could be chalked up to users’ broadband connections, or other factors.)

Other TV apps had a few glitches, too, thanks to the premiere. For example, the TV-tracking social app TV Time temporarily struggled to load, shortly after the premiere’s airing last night. On its app, “Game of Thrones” is one of the most-tracked shows, where it has 4.3 million followers who post comments, photos, memes and more to the show’s in-app community. Today, there are some 6,200 comments in the show’s forum from fans discussing the show.

4/15/19, 3:07 PM ET: Updated with HBO comment after publication. 

News Source = techcrunch.com

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