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December 12, 2018
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Software

AppOnboard raises $15 million to let Android users try before they buy apps on Google Play

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Pitching app developers with a new way to convert app browsers into actual customers, AppOnboard has raised $15 million in a new round of funding, the company said.

Based in Los Angeles, AppOnboard sees itself as one of a new breed of LA startup that’s steeping itself in the local ecosystem and trying to be one of the cornerstone’s for a new technology hub in the southern California region.

Company co-founder Jonathan Zweig has already had one hit as a Los Angeles-based entrepreneur. Zweig was one of the architects behind the success of AdColony, a startup which sold to Opera Software in 2014 for $350 million. It was an early success for the regional ecosystem and proved to be one of the most valuable exits (from a capital efficiency standpoint) for the year.

Now Zweig is back again… this time pitching app developers a tool that can help convert browsers into buyers for new applications in app stores around the world. As consumers sour on the free-to-use model (since that model depends on selling user information in order for “free” apps to make money), giving users a way to try before they buy makes sense.

Zweig claims that conversion rates have increased significantly for the companies that pay a fee for his company’s service. Play Store shoppers who engage with an app store demo before installing have higher retention and are more likely to become paying customers than those who install directly without playing or using a demo version, the company said.

That certainly aligns with the thinking of Paul Heydon, an investor at Breakaway Growth, which led the new round for AppOnboard. “The entire app store paradigm is about to change dramatically, and AppOnboard is perfectly positioned for this disruption,” said Heydon in a statement. “With its patented app demo technology and tools, users will now be able to experience their apps and games on-demand and without an install across various platforms, starting with Google .”

Zweig says that the service is the first from a third party to be directly integrated into a platform like Google’s Play store.

“Google has been a great partner for us,” Zweig says. And the company is in talks with other platforms, like the Apple Store, he said.

Now, with the additional cash in hand, Zweig says AppOnboard is ready to make some international expansion moves. The company already has offices in London and in cities across the U.S., but Zweig thinks there’s more room to grow.

“Our vision continues to be that every app and game will be instant and available for users to experience without a download. We look forward to continuing to work with global developers, Google, and partners to make this a reality for all mobile app users,” said Bryan Buskas, the chief operating officer of AppOnboard. As part of its new pitch, the company is offering a 30-day free trial for any App Store Demo.

News Source = techcrunch.com

Solo.io raises $11M to help enterprises adopt cloud-native technologies

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Solo.io, a Cambridge, Mass-based startup that helps enterprises adopt cloud-native technologies, is coming out of stealth mode today and announcing both its Series A funding round and the launch of its Gloo Enterprise API gateway.

Redpoint Ventures led the $11 million Series A round, with participation from seed investor True Ventures . Like most companies at the Series A state, Solo.io plans to use the money to invest in the product development of its enterprise and open-source tools, as well as to grow its sales and marketing teams.

Solo.io offers a number of open-source tools, like the Gloo function gateway, the Sqoop GraphQL server and the SuperGloo (see a theme here?) service mesh orchestration platform. In addition, the team has also, among others, open-sourced its Kubernetes debugger, a tool for building and running unikernels.

Its first commercial offering, though, is an enterprise version of the Gloo function gateway. Built on top of the Envoy proxy, Gloo can handle the routing necessary to connect incoming API requests to microservices, serverless applications (on the likes of AWS Lambda) and traditional monolithic applications behind the proxy. Gloo handles the load balancing and other functions necessary to aggregate the incoming API requests and route them to their destinations.

“Costumers who use Gloo to connect between microservices and serverless found that invocation of [AWS] Lambda is 350ms faster than the AWS API Gateway,” Idit Levine, the founder and CEO of Solo.io, told me. “Gloo also offers them direct money saving, since AWS bills per invocation. In general, Gloo offers money saving because it allows our clients to use the less expensive technologies — like their legacy apps, and sometimes containers — whenever they can, and limit the use of more expensive stuff to whenever it’s necessary.”

The enterprise version adds features like audit controls, single sign-on and more advanced security tools to the platform.

In addition to broadening its customer base, the company plans to invest heavily into its customer success and support teams, as well as its evangelism and education efforts, Levine tells me.

“Helping enterprises easily adopt innovative technologies like microservices, serverless and service mesh is our goal at Solo.io,” Levine in today’s announcement. “Melding different technologies into one coherent environment, by supplying a suite of tools to route, debug, manage, monitor and secure applications, lets organizations focus on their software without worrying about the complexity of the underlying environment.”

News Source = techcrunch.com

Google has acquired one of India’s most popular train tracking apps

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Google is increasing its efforts in India after it snapped up the team behind popular transportation app ‘Where is my Train.’

The app claims 10 million registered users and, as the name suggests, it helps commuters track arrivals and departures as well as buying seats. That’s no small job given that India is estimated to operate some 14,000 trains on a daily basis across the country. The app is for Android, it works offline or with poor connectivity and supports eight languages. It is rivaled by VC-backed companies like RailYatri and iXigo.

There’s no official price for the deal, although India’s Economic Times is reporting that it is in the region of $30-$40 million. The site reported on Google’s interest back in August, when it wrote that other suitors included Chinese smartphone maker Xiaomi. A Google spokesperson confirmed the deal to TechCrunch, but declined to provide a price.

Sigmoid Labs, the company that develops the train app, was founded by four former TiVo executives in 2013. Economic Times reports that it has around 10 staff. It is unclear how much money it has raised to date.

The company told customers news of the acquisition on its website earlier today.

“We can think of no better place to help us achieve our mission, and we’re excited to join Google to help bring technology and information into more people’s hands,” its founders wrote.

Google said that the Where is my Train team would “continue to build on the current offering,” so it seems that the app won’t be shuttered, immediately at least.

The service’s significant userbase would suggest that Google might look to develop and expand its scope to perhaps touch on other areas. Ride-hailing apps, for example, have moved into adjacent spaces including entertainment, payments and food delivery to take advantage of their position as daily apps.

That’s all conjecture at this point. But it also stands to reason that Google could fold it into other apps, including Google Maps, although that certainly isn’t the plan at this point.

Screenshots of Where is my Train Android app from the Google Play Store

The deal falls under Google’s ‘Next Billion User’ division which is developing products and services to help increase internet adoption in emerging markets. To date that has focused strongly on India where Google has developed data-friendly ‘lite’ versions of popular apps like YouTube, and initiatives like public WiFi for India’s rail network that’s used by over eight million people.

That scope has also covered services, with Google looking at apps that provide information and utility to Indian consumers. Google launched an on-demand app and a mobile payment service last year, and this year it released a neighborhood Q&A service. The Where is my Train deal certainly fits that strategy and you’d imagine it’ll become a core part of Google’s consumer-facing product line in India.

The deal is also one of the most significant to date for a U.S-based tech firm in India. Facebook, Twitter, Google and even Yahoo have made acquisitions to build teams or acquire talent but Where is my Train seems significantly more strategic as a product.

News Source = techcrunch.com

Ex-Facebook exec Kirthiga Reddy becomes first female investor at SoftBank’s Vision Fund

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Following speculation that SoftBank is hiring a China-based team, so the Japanese investment giant has brought on a first venture partner (and first female) for its $100 billion Vision Fund.

Kirthiga Reddy, a former executive with Facebook, has taken the role and, in doing so, she becomes the first female member of SoftBank’s Vision Fund investment team. She will be based in San Carlos, Silicon Valley.

Reddy spent eight years at Facebook, mostly as managing director for its business in India and Southeast Asia before a two-year stint in the U.S. leading global partnerships.

In her new role, she will work closely with Deep Nishar, senior managing partner at SoftBank Investment Advisors who is located in the Bay Area and was previously an exec at Google and LinkedIn . Reddy said her focus will be frontier technologies such as AI, robotics, health, bio engineering, IoT and more. In a comment to Bloomberg, she revealed that she is “actively recruiting” for the firm, especially for female investors.

Kirthiga Reddy [right] is interviewed alongside India Today Group Chief Creative Officer Kalli Purie [left] in 2012 (Photo by Qamar Sibtain/India Today Group/Getty Images)

“I look forward to contributing to their mission to positively shape the future by seeking to back the boldest, most transformative optimistic, and ideas of today. Like in other investment firms, the Venture Partner role enables quick integration of new talent from non-investing backgrounds, which is a perfect fit for me. I look forward to bringing my technical and business expertise – from both enterprise and consumer technology, in developed and emerging markets – to the Vision Fund team,” Reddy wrote in a post on LinkedIn announcing the move.

The Vision Fund has been criticized for an all-male cast of 10 deal-makers. SoftBank founder Masayoshi Son said in September that he has “no prejudice of any kind,” and first-in-command Rajeev Misra has led an effort to hire women for the team.

News Source = techcrunch.com

Contentful raises $33.5M for its headless CMS platform

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Contentful, a Berlin- and San Francisco-based startup that provides content management infrastructure for companies like Spotify, Nike, Lyft and others, today announced that it has raised a $33.5 million Series D funding round led by Sapphire Ventures, with participation from OMERS Ventures and Salesforce Ventures, as well as existing investors General Catalyst, Benchmark, Balderton Capital and Hercules. In total, the company has now raised $78.3 million.

It’s only been less than a year since the company raised its Series C round and as Contentful co-founder and CEO Sascha Konietzke told me, the company didn’t really need to raise right now. “We had just raised our last round about a year ago. We still had plenty of cash in our bank account and we didn’t need to raise as of now,” said Konietzke. “But we saw a lot of economic uncertainty, so we thought it might be a good moment in time to recharge. And at the same time, we already had some interesting conversations ongoing with Sapphire [formeraly SAP Ventures] and Salesforce. So we saw the opportunity to add more funding and also start getting into a tight relationship with both of these players.”

The original plan for Contentful was to focus almost explicitly on mobile. As it turns out, though, the company’s customers also wanted to use the service to handle its web-based applications and these days, Contentful happily supports both. “What we’re seeing is that everything is becoming an application,” he told me. “We started with native mobile application, but even the websites nowadays are often an application.”

In its early days, Contentful also focuses only on developers. Now, however, that’s changing and having these connections to large enterprise players like SAP and Salesforce surely isn’t going to hurt the company as it looks to bring on larger enterprise accounts.

Currently, the company’s focus is very much on Europe and North America, which account for about 80% of its customers. For now, Contentful plans to continue to focus on these regions, though it obviously supports customers anywhere in the world.

Contentful only exists as a hosted platform. As of now, the company doesn’t have any plans for offering a self-hosted version, though Konietzke noted that he does occasionally get requests for this.

What the company is planning to do in the near future, though, is to enable more integrations with existing enterprise tools. “Customers are asking for deeper integrations into their enterprise stack,” Konietzke said. “And that’s what we’re beginning to focus on and where we’re building a lot of capabilities around that.” In addition, support for GraphQL and an expanded rich text editing experience is coming up. The company also recently launched a new editing experience.

News Source = techcrunch.com

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