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December 11, 2018
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Netflix just had a record-breaking November on mobile

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Netflix just broke new records on consumer spending in its mobile apps, according to new data app intelligence firm Sensor Tower has shared with TechCrunch. In November, Netflix pulled in an estimated $86.6 million in worldwide consumer spending across its iOS and Android apps combined — a figure that’s 77 percent higher than the $49 million it generated last November. That’s a new record.

Before, the biggest month Netflix had to date was July 2018, when it grossed an estimated $84.7 million. At the time, that was the most it had made on mobile since it began monetizing on mobile in September 2015.

To date, Netflix has grossed more than $1.58 million on mobile.

The firm didn’t speculate as to what, specifically, drove Netflix to break records again in November, but there are probably a few factors at play, including the trend toward cord cutting and shift toward streaming services for traditional “TV” viewing.

But most notably is the increasing revenue coming to Netflix from its international markets.

Sensor Tower did point out that Netflix’s U.S. app revenue grew 76 percent year-over-year in November, but other countries contributing more than $1 million in gross revenue were higher. For example, Germany grew 90 percent, Brazil was 94 percent, South Korea was 107 percent and Japan was 175 percent.

However, the U.S. still accounts for the majority of Netflix’s in-app subscription revenue, at 57 percent in November, or $49.4 million. But with Netflix’s international expansion, its share is declining. When Netflix first began offering subscriptions in fall 2015, the U.S. then accounted for 71 percent of its revenue.

Netflix in recent weeks has been doubling down on mobile. The company is now testing a mobile-only subscription aimed at making its service more affordable in Asia and other emerging markets.

In Q3, the company gained nearly 7 million new subscribers, with 5.87 million of those coming from international markets.

Image credit: Sensor Tower 

Note: Post updated with corrected percentages after publication due to a Sensor Tower calculation error. 

News Source = techcrunch.com

Pandora’s Podcast Genome Project goes live for all

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Last month, Pandora announced it would soon be bringing its “Genome” technology to a new space outside of music: it would leverage a similar classification system to make podcast recommendations, too. Initially, the feature was only available to select users on mobile devices, ahead of a broader public launch. Today, Pandora says its Podcast Genome Project has gone live for all users.

Like Pandora’s Music Genome – its music information database capable of classifying songs across 450 different attributes — Pandora’s Podcast Genome Project is a cataloging system designed to evaluate content. But its focus is on audio programs instead of music.

The Podcast Genome Project can currently evaluate content across over 1,500 attributes, including MPAA ratings, production style, content type, host profile, and more, alongside other listener signals, like thumbs, skips, replays and others. It uses a combination of machine learning algorithms, natural language processing and collaborative filtering methods to help determine listener preferences, the company says.

Pandora then combines this data with human curation to make its podcast recommendations.

These recommendations are live now in the Pandora app’s “Browse” section, under the banner “Recommended Podcasts For You.” Podcasts will also be discoverable throughout the app in the Now Playing screen, search bar, in the podcast backstage passes, and in the episode backstage passes.

At launch, the app is aggregating over 100,000 podcast episodes in genres like News, True Crime, Sports, Comedy, Music, Business, Technology, Entertainment, Kids, Health and Science, the company adds.

Podcasters can also now ask to be included in Pandora’s app by filling out a form here.

Longer-term, a better recommendation system for podcasts could help Pandora as it becomes more integrated with its acquirer SiriusXM. The deal will likely bring SiriusXM’s exclusive programming to Pandora’s subscribers, which would greatly increase the number of audio programs available on its service. Putting the right programs in front of the most interested customers could then drive more people to upgrade to a paid subscription, impacting Pandora’s bottom line.

 

News Source = techcrunch.com

Spotify for Xbox One now works with Cortana voice commands

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Spotify arrived on the Xbox One back in August 2017 to give gamers the option of streaming their own tunes while in a gaming session. Today, Spotify is upgrading its app with a few key additions, including most notably support for Cortana voice control along with other personalization features. With Cortana, gamers will be able to speak their music requests instead of using the controller. That means they can command the music – including being able to play, skip and pause songs – without having to leave their current gaming session, Spotify says.

Before, gamers would have to use Spotify Connect via an app on their phone, tablet or laptop to control or change the music while gaming.

For example, you’ll be able to say things like “Hey, Cortana, play my playlist on Spotify,” or “Hey Cortana, play my Discover Weekly on Spotify.”

This upgrade is currently only available in the U.S., however.

The new app is also introducing an updated experienced that’s designed to make it easier for Spotify users to access recently played songs, plus your “Made for You” hub, and your music library.

Spotify says the app can help gamers find their favorite background music, too, by taking into account their listening history when making its recommendations for a more personalized experience.

This part of the update is rolling out more broadly, including the U.S. as well as in Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, Colombia, Czech Republic, Denmark, Finland, France, Germany, Greece, Hong Kong, Hungary, Ireland, Italy, Japan, Mexico, Netherlands, New Zealand, Norway, Poland, Portugal, Singapore, Slovakia, Spain, Sweden, Switzerland, Taiwan, Turkey, and the U.K.

Options like repeat and shuffle are available, too, as are a selection of curated gaming playlists over on Spotify’s “Gaming Hub” if you get stumped as to what to play.

The update will require the latest version of the Spotify app which can be downloaded from the Microsoft Store, the company notes.

News Source = techcrunch.com

Nielsen: Americans are streaming 8 billion hours of content per month on connected TVs

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With the rise of streaming services and the trend towards cord cutting, the way U.S. consumers are watching video is also changing. Today, over two-thirds of U.S. homes have devices that are able to stream video, according to Nielsen . In a new report out this morning, the measurement firm looked at the impact these services are having on the “connected living room” experience, noting also that Americans are now streaming nearly 8 billion hours per month on connected TV devices like Roku, Apple TV, and Amazon Fire TV.

What’s more, is that consumers ages 13 to 34 will spend twice the time streaming when watching on connected TV devices, compared with watching on the computer or mobile devices.

Specifically, Nielsen says that consumers 13 and up were streaming an average of more than an hour per day, versus 36 minutes on the computer and 24 minutes on mobile devices, like smartphones and tablets.

The firm also noted there’s an opportunity for live TV networks to better reach a younger demographic by making more of their video content available through connected TV devices.

Today, only 3 percent of live TV viewers across the top 5 TV networks are between the ages of 18 and 24 – an implication that the youngest consumers have turned away from traditional TV viewing.

Meanwhile, 8 percent of that demographic watches content through a connected device.

“This is a major opportunity for TV publishers to amplify their content that premiered on live TV and maximize their reach by extending the programming to be seen on connected devices,” Nielsen explained.

Despite the overall growth in over-the-top video streaming, linear TV still dominates, the firm notes. Traditional live TV viewing still accounts for the majority of viewers’ time, it said.

 

News Source = techcrunch.com

Plex teams with TIDAL to bring a discounted streaming music subscription to its media app

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Media center app Plex today announced a partnership with streaming music service TIDAL, offering discounted access to TIDAL’s 60 million tracks and 244,000+ music videos for Plex Pass subscribers. The Plex Pass is the media center app’s own subscription program, which adds support for watching and recording from live TV as well as other premium features and advanced controls.

Now, Plex Pass holders will be able to add TIDAL into the mix for $8.99 per month, instead of its usual $9.99 per month price. It’s not a steep discount, but one that could prove compelling for serious Plex users who have already centralized their access to entertainment within the Plex app.

Over the past year or so, Plex has doubled down on its mission to become a one-stop show for all your media, having added support for podcasts, streaming TV (by way of a digital antenna) and a DVR, personalized news, and, most recently, web shows. This is in addition to the software’s ability to organize your home media collections of movies, TV shows, personal video, music, and photos.

The company’s goal is to capitalize on its expansive entertainment library in order to offer better recommendations across media types. That is – it could suggest podcasts or web shows based on the TV or music you enjoy, for example.

Plex customers who add TIDAL will have access to the streamer’s entire music catalog, along with artist recommendations for those who aren’t already in your media library, as well as a feature that will display the missing albums from artists in your library. The service also offers artist radio, discovery radio for finding new tunes from those not in your library, new release recommendations, music videos, and more.

Universal search and playlists features will combine results from Plex’s library and TIDAL, allowing you to locate tracks from your local library alongside TIDAL tracks, and add both to the same playlist.

“An incredible music and media experience is something that matters to both TIDAL and Plex users, and the addition of TIDAL’s music streaming service within Plex makes it the only solution that organizes and curates all major media types in one place,” said Keith Valory, CEO of Plex, in a statement. “It’s another step closer to making all the media that matters to you accessible from one app, on any device, anytime.”

TIDAL will also point its subscribers to Plex as a part of the deal, giving them access to Plex’s music features and mobile app, or, in the case of Tidal HiFi subscribers ($19.99/mo), they get a Plex Pass for free.

Once signed up for TIDAL, Plex users can quickly merge their subscription to Plex from here.

The TIDAL subscription is available on Plex mobile and web* to start, with expansion to other TV platforms expected to follow.

Versions required: Plex Media Server 1.14.0.5470; iOS 5.7.2; Android 7.8.0; Web 3.77.2 

News Source = techcrunch.com

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